Posts tagged "grammar"

bending grammar rules

Articles
– August 14, 2018

Why bending the “rules” of grammar can improve your B2B copy

Some of the grammar “rules” we learned at school aren’t as definitive as they might seem. In fact, they could be holding your B2B marketing copy back.
Common writing mistakes, and how to avoid them

Articles
– August 7, 2018

10 sloppy habits that let your writing down (and how to avoid them)

Whether you're crafting marketing copy or dashing off an internal email, there’s no faster way to lose credibility than with sloppy writing. Here are ten habits to avoid.

Articles
– October 24, 2017

When should you use the Oxford comma?

It’s the grammar pedant’s Marmite – but is there ever a genuine reason to use an Oxford comma? Ben explains all.

Articles
– October 10, 2017

Should you use “that” or “which”?

Or can you use use thatever – sorry, whichever – you like in your sparkling B2B marketing copy? Kieran explains why this stuff is complicated, and offers a simple solution…

Articles
– August 15, 2017

The exclamation mark – is it ever justified?

“HEY! What’s this!? A blog about the exclamation mark!? I LOVE the exclamation mark!” – The words of a wise man, or the worlds of a mad man? Let’s settle this.

Articles
– July 18, 2017

Death to the present participle, or why “-ing” is not your friend in B2B headlines

B2B copywriters rely too much on present participles in headlines, straplines and titles. Here’s why that’s a bad thing.

Articles
– July 5, 2017

What is an em dash, and when should you use it?

The em dash is an underused, and often misunderstood, piece of punctuation. But it’s a valuable one—if you can get it right.

Videos
– July 21, 2016

Kung Fu Secrets of B2B Copywriting: Find Another Way

David shares his oldest copywriting secret – how to avoid grammar pedants without sounding awkward.

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