Whether you're crafting marketing copy or dashing off an internal email, there’s no faster way to lose credibility than with sloppy writing. Here are ten habits to avoid.
Or can you use use thatever – sorry, whichever – you like in your sparkling B2B marketing copy? Kieran explains why this stuff is complicated, and offers a simple solution…
“HEY! What’s this!? A blog about the exclamation mark!? I LOVE the exclamation mark!” – The words of a wise man, or the worlds of a mad man? Let’s settle this.