Research is a great way to pack your B2B content full of reader value. But what does great B2B research look like? Here are our tips, tricks and answers.
Our research report into barriers to good B2B marketing content gave marketers the chance to vent anonymously about their frustrations. Here, we share what they really said.
Scared of reddit? Unsure what to do with Quora? Emily looks at how both platforms can benefit B2B marketers (as long as you don’t put promotion first).
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Together, we’ll explore:
What’s going on in the world of B2B technology (and its marketing)
How to write more effective B2B content for your campaigns
Tips for running a slick content project, from idea to signoff