5 questions with Joe Pulizzi: the problem of unused content

We asked the godfather of content marketing to shed some light on a baffling industry statistic: why does up to 80% of B2B marketing content go unused?

Funnel!: A brief history of the world’s first content marketing strategy game

Back in 2014, one of the Radix team suggested we make a board game about the role of copy in content marketing. So we did. Steve relates the epic tale of how Funnel! was born.

Radix Copycast Episode 23: What “intelligent content” means for B2B copywriters

A radical new style of ultra-personalized content delivery is emerging. We look at what the advent of “intelligent” or “adaptive” content will mean for B2B copywriters.

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