One of the great things about having six writers under one roof is that we can team up to spark new ideas and creative approaches. We’ve recently been experimenting with doing this in a formalised way, borrowing a technique from the software development industry. George explains all.
Make your writing more effective
Get copywriting tips and advice — direct to your inbox every month:
Current trends in B2B copywriting and content – what’s in and what’s out
Advice for B2B marketers on making the most of copy in campaigns
Improve your own writing, and give constructive feedback to others
Practical tips, thought-provoking articles (and absolutely no spam, ever)