“Content Tilt” and other trends from the B2B Marketing Summit 2016

This year’s B2B Marketing Summit collected some of the biggest names in the industry to discuss the latest trends. Here are the key takeaways for copywriters.

3 big problems with “marketing to millennials” in B2B

Tons of people are advising B2B brands to “market to millennials”. But what does that actually mean? A lot less than you might think, says Steve (25).

Predictions for content marketing in 2015: A round-up of the round-ups

Loads of content marketing luminaries have posted about their predicted trends for 2015. Rather than add ours to the mix, George decides to go one level deeper, and round-up all of the round-up articles.

What’s the best way to target B2B content – hyper-personal, or aimed at buying teams?

Current B2B marketing wisdom says we should write content for individual buyer personas. But a new school of thought says this approach could actually do more harm than good. Fiona investigates.

What The Mentalist can teach us about personalisation in marketing emails

What can TV show The Mentalist teach us about writing and compiling personalised marketing emails that are sincere and not off-putting to recipients? Read on to find out.

Radix Copycast Episode 13 – Content marketing: this time it’s personal

Ninety-three percent of B2B marketers now use content marketing. This time we’re looking at why, as more and more marketing content is created, B2B marketers need to consider their audience as individuals in order to ensure their content gets noticed.

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