3 big problems with “marketing to millennials” in B2B

Tons of people are advising B2B brands to “market to millennials”. But what does that actually mean? A lot less than you might think, says Steve (25).

What’s the best way to target B2B content – hyper-personal, or aimed at buying teams?

Current B2B marketing wisdom says we should write content for individual buyer personas. But a new school of thought says this approach could actually do more harm than good. Fiona investigates.

Radix Copycast Episode 13 – Content marketing: this time it’s personal

Ninety-three percent of B2B marketers now use content marketing. This time we’re looking at why, as more and more marketing content is created, B2B marketers need to consider their audience as individuals in order to ensure their content gets noticed.

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