Posts tagged "website copy"

How to measure B2B content - not bounce rate

Articles
– January 22, 2019

9 ways to measure B2B content performance (better than bounce rate)

Google analytics expert Jake Kimpton told us why bounce rate could give you totally the wrong idea about your content performance – and what to measure instead.

Podcasts
– August 28, 2018

Podcast 64: data v creativity, and SEO copywriting for B2B

Does B2B’s addiction to data help or hinder copywriting? We chat with SEO expert Tom Telford.

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Podcasts
– June 27, 2018

Podcast 62: content strategy, and how B2B web writing has changed

How do you create truly unique web copy and successfully manage projects from start to finish?

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Writing B2B Website Copy: Put the customer first

Articles
– May 1, 2018

B2B website copywriting: why it’s all about your customer

As a B2B brand, your website isn’t special. But your customers are. Treat them with the respect they deserve and you’ll soon notice the results.

Articles
– June 27, 2017

Booking a successful B2B web copy project: a clients’ FAQ

In web development, it’s frightening how easily the words on the page can become an afterthought. Here’s how – and when – to get a copywriter involved.

Articles
– April 20, 2017

Everything that’s wrong with your web copy—and how to fix it.

Dr. John (not a doctor) diagnoses the problems with your web copy, and provides a sure-fire remedy to help you fix each one.

Videos
– March 23, 2017

8th principle of badass B2B web copy: Prescience

If you’re writing web copy, you need to be something of a fortune teller. David explains why, with a little “help” from a friend.

Articles
– January 26, 2017

Nine Sacred Principles of Badass B2B Web Copy

Life is too short for bad B2B copy, so we’ve put together a guide to help you get it right first time, every time.

Articles
– June 8, 2016

How eight B2B copywriters tackled exactly the same brief

We talk a lot about the importance of matching the right B2B copywriter to each job. But just how much would the results vary? We tried an experiment – using our own team as guinea pigs.

Articles
– April 19, 2012

The first rule of B2B copywriting: know your audience

Having a clear idea of your target customer - and writing for that person - is the key to successful B2B copywriting. Here's how to understand them.

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