Podcast 64: data v creativity, and SEO copywriting for B2B
Does B2B’s addiction to data help or hinder copywriting? We chat with SEO expert Tom Telford.
Podcast 62: content strategy, and how B2B web writing has changed
How do you create truly unique web copy and successfully manage projects from start to finish?
B2B website copywriting: why it’s all about your customer
As a B2B brand, your website isn’t special. But your customers are. Treat them with the respect they deserve and you’ll soon notice the results.
Booking a successful B2B web copy project: a clients’ FAQ
In web development, it’s frightening how easily the words on the page can become an afterthought. Here’s how – and when – to get a copywriter involved.
Everything that’s wrong with your web copy—and how to fix it.
Dr. John (not a doctor) diagnoses the problems with your web copy, and provides a sure-fire remedy to help you fix each one.
8th principle of badass B2B web copy: Prescience
If you’re writing web copy, you need to be something of a fortune teller. David explains why, with a little “help” from a friend.Podcast 46: Time to give B2B web copy the attention it deserves
Web copy is something all B2B brands need, but often it doesn’t get the attention it deserves. Here’s how to make the most of the words on your site.
Nine Sacred Principles of Badass B2B Web Copy
Life is too short for bad B2B copy, so we’ve put together a guide to help you get it right first time, every time.