Posts tagged "b2b voice and tone"

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Podcasts
Claire – October 27, 2021

Is correct grammar really that important in copywriting? And can you start a sentence with a conjunction? We ask Rishi Dastidar and Irene Triendl.

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SPOILER ALERT: Voice and tone are not one and the same. Here’s how they differ – and some tips for finding the right voice for your B2B brand.

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