Three reasons why it’s better to write fresh copy than “finesse” your existing content
Katy discusses why bringing in a copywriter to create content from scratch is often more efficient (and more effective) than asking them to copyedit existing work.
Proofing, copyediting, rewriting – what’s the difference?
The terms proofing, copyediting and rewriting are used almost interchangeably, but they’re three different jobs – with very different results. George outlines which to ask for – and what to expect.