How to create better content, by being a better reviewer

This wildly underrated skill allows the best marketers to control and accelerate content creation. And it’s a skill that you can learn.

Three reasons why it’s better to write fresh copy than “finesse” your existing content

Katy discusses why bringing in a copywriter to create content from scratch is often more efficient (and more effective) than asking them to copyedit existing work.

Proofing, copyediting, rewriting – what’s the difference?

The terms proofing, copyediting and rewriting are used almost interchangeably, but they’re three different jobs – with very different results. George outlines which to ask for – and what to expect.

Help – my client wants my copy to be “more sparkly”! What do I do?

Writing snappy copy for B2B audiences is hard. If your client is clamouring for more vibrant writing, here are four tips to make your copy sparkle.

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