Infographic: The 7 Types of B2B Copywriter – and How to Use Them

Not every B2B copywriter is good at the same things. This infographic will help you choose the best writer for every campaign.

Content Catalogue: How to write copy for infographics

As time-pressed businesspeople demand content that’s more immediate and easier to digest, infographics are playing an ever bigger role in B2B marketing. This new instalment in our Content Catalogue series looks at the whys and hows of writing copy for infographics.

How to write great visual content

Copywriting for visual content about enterprise technology requires a peculiar mindset, ruthless efficiency with language, and meticulous attention to detail. Here Matt reveals the four steps that will help you write visual content that gets results.

Radix Copycast episode 7 – visual storytelling in B2B marketing

In episode 7 of the Radix Copycast we discuss the use of visual storytelling tools like Vine, SlideShare, memes, comics and infographics in B2B marketing, with a special focus on comics.

Radix Copy Insights: 2013 content trends

From the project briefs that flow into Radix Towers every day, and from watching what’s happening in B2B technology marketing, we get a great view of which content formats are in and which are out.

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