Why boring content isn’t bad content

You could be forgiven for thinking that B2B marketing content needs to be sexy and sparkly to perform well. In fact, boring content can work just as hard for you – if not harder, says Fiona.

GE’s Datalandia campaign: using Twilight to sell complex technologies

Concepts like Big Data and the internet of things can be difficult to explain, even to a B2B audience – so what makes this consumer-oriented campaign by GE so appealing?

Radix Copycast episode 7 – visual storytelling in B2B marketing

In episode 7 of the Radix Copycast we discuss the use of visual storytelling tools like Vine, SlideShare, memes, comics and infographics in B2B marketing, with a special focus on comics.

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