Radix Copycast episode 3 – getting to grips with storytelling in B2B

Welcome to the latest Radix Copycast – a podcast exploring the trends and issues in B2B technology marketing through a copywriting lens.

Storytelling in B2B: more than just beginning – middle – end

There are many ways to tell stories. Find out how to apply story structures to B2B marketing content, from case studies to infographics.

Storytelling in B2B marketing: using the seven basic plots

Join us as we look at the seven basic plots that all stories follow.

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