Three reasons why it’s better to write fresh copy than “finesse” your existing content
Katy discusses why bringing in a copywriter to create content from scratch is often more efficient (and more effective) than asking them to copyedit existing work.
Webinar: How to build a career in B2B copywriting
How do you get into B2B copywriting, what's the job like, and how much can you earn? Senior Copywriter Katy reveals the answers and shares a bit about her journey. This webinar has now taken place, but is available on-demand or on our YouTube channel.
How to write great content about HR technology
How do you balance the "human" with the "technology" when you're writing about HR tech? Katy has seven suggestions.
7 ways to write B2B marketing content that has real value
How can you ensure your marketing content is delivering value for both your business and your audience?Podcast 79: The Best B2B Content of 2019
We reveal what you have voted the Best B2B Content of 2019, and chat about the other excellent B2B content that arrived during the last year.
Marketers: can National Novel Writing Month help you write faster?
National Novel Writing Month is the playground of rookie writers the world over. Does it hold a secret to getting your marketing work done?
B2B content clichés: how to spot them, and how to get rid of them
Bleeding edge. Ground up. End-to-end. B2B tech marketing is crammed full of clichés. Katy has some opinions about this – and about why a well-worn sentiment isn’t always the worst thing in the world.Podcast 69: B2B tech copywriters versus the “Gender Say Gap”
Female copywriters are an overwhelming majority, according to the 2018 ProCopywriters survey – so why are so few of us writing for B2B tech?
