Posts tagged "artificial intelligence"

B2B Content Hall of Fame: the humour and humility of IBM’s Watson

Articles
– June 12, 2018

B2B Content Hall of Fame: the humour and humility of IBM’s Watson

When IBM’s Watson interviewed public icons, it took the campaign beyond marketing, and into the zeitgeist. Here’s why we like the idea so much.
Why people swear at bots (and what copywriters should do about it)

Articles
– February 15, 2017

Why people swear at bots (and what copywriters should do about it)

For a bot, standing up to verbal abuse isn’t just an add-on: it’s essential for continued engagement. If you write bot scripts, it’s time to teach your bot some self-respect.
Why is Alexa written to sound human?

Articles
– February 1, 2017

Why is Alexa written to sound human?

Many virtual assistants and chatbots are written to seem human. George investigates why, if it’s necessary and where writers come in.

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