B2B marketers to Hollywood: you’re doing it wrong

B2B has borrowed a lot from Hollywood in recent years. Is there anything we can give back? Emily suggests three things the film industry can learn from us – and they’re all about audience.

Podcast: Writing for millennials and why it’s not all me, me, me

Millennials/Generation Y are coming into positions of influence within businesses, so what does this mean for people tasked with writing B2B copy?

The first rule of B2B copywriting: know your audience

Having a clear idea of your target customer - and writing for that person - is the key to successful B2B copywriting. Here's how to understand them.

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