reddit v Quora: how can you use them in B2B marketing?

Scared of reddit? Unsure what to do with Quora? Emily looks at how both platforms can benefit B2B marketers (as long as you don’t put promotion first).

Content, relevancy and tone: a cautionary tale for B2B marketing

What could B2B marketers learn from a celebrity’s Facebook page and website? How not to do content marketing.

Three reasons why B2B marketers should care about authenticity

Sounding insincere can mean your content isn’t taken seriously by your audience. Here are three more reasons why B2B content needs to sound authentic.

Is it game over for native advertising?

Is native advertising the saviour of publishers and brands – or a marketing missile that’s already starting to misfire? Emily weighs the evidence.

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