How to create better content, by being a better reviewer

This wildly underrated skill allows the best marketers to control and accelerate content creation. And it’s a skill that you can learn.

B2BQ&A 104: How can you keep your B2B content fresh?

If you’re writing about the same product, service, or idea over and over, how can keep your content compelling? We ask Xero’s Content Strategy Lead.

Common maths mistakes in B2B content – and how to overcome them

There are several mathematical misconceptions that are surprisingly common in B2B copywriting. Here’s how you can avoid them.

B2BQ&A 103: What was the best B2B content of 2021?

What was the best piece of B2B content of 2021? Discover trends, takeaways, and inspiration from last year’s shortlist – then find out the winner.

B2BQ&A 102: Why is there so little humour in B2B content?

Why so serious? We ask comedian and copywriter Lianna Patch whether B2B content should be funnier, and hear some tips about how to do humour well.

The best B2B content of 2021: which is your favourite?

Draw inspiration from this year's finest examples of B2B marketing content – then help us choose the best.

Maintaining momentum after a B2B content blockbuster

So, your latest content piece is a hit. What now? Steve explores how marketers can seize short-term hype and turn anomalies in their metrics into long-term growth.

How to get good B2B content quickly

Think you don’t have much influence over when your B2B content is delivered? Think again. Here’s how to get what you need, fast.

Five things you should know before becoming a B2B Copywriter

Thinking of applying for a job as a Copywriter – but not *fully* sure what the job entails? Here are five things you should know.

Podcast 97: how to write valuable B2B content

How do you create content that meets your audience’s needs, and also serves your business goals? In this month’s “Good Copy, Bad Copy”, we find out.

Improve your own writing: get our monthly copywriting tips

Receive regular B2B content writing tips and advice — from our team of writers, direct to your inbox: