Internship success for Izzy

The return of our copywriting skills programme created a great skills opportunity for Izzy Wicks, as we reintroduced the Radix internship scheme.

Webinar: How to brief your B2B copywriter (the right way)

Creating successful B2B content starts long before the writing. In this live webinar recording, you'll discover George's simple formula for a clear, effective copywriting brief.

B2BQ&A 107: Which kinds of content work for which B2B audiences?

Claire Drumond of Atlassian and B2B Unleashed’s Maureen Blandford tell us how to find the best content types for the complicated B2B decision-making unit.

How to create better content, by being a better reviewer

This wildly underrated skill allows the best marketers to control and accelerate content creation. And it’s a skill that you can learn.

B2BQ&A 104: How can you keep your B2B content fresh?

If you’re writing about the same product, service, or idea over and over, how can keep your content compelling? We ask Xero’s Content Strategy Lead.

Common maths mistakes in B2B content – and how to overcome them

There are several mathematical misconceptions that are surprisingly common in B2B copywriting. Here’s how you can avoid them.

B2BQ&A 103: What was the best B2B content of 2021?

What was the best piece of B2B content of 2021? Discover trends, takeaways, and inspiration from last year’s shortlist – then find out the winner.

B2BQ&A 102: Why is there so little humour in B2B content?

Why so serious? We ask comedian and copywriter Lianna Patch whether B2B content should be funnier, and hear some tips about how to do humour well.

The best B2B content of 2021: which is your favourite?

Draw inspiration from this year's finest examples of B2B marketing content – then help us choose the best.

Maintaining momentum after a B2B content blockbuster

So, your latest content piece is a hit. What now? Steve explores how marketers can seize short-term hype and turn anomalies in their metrics into long-term growth.

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