How to get good B2B content quickly

Think you don’t have much influence over when your B2B content is delivered? Think again. Here’s how to get what you need, fast.

Five things you should know before becoming a B2B Copywriter

Thinking of applying for a job as a Copywriter – but not *fully* sure what the job entails? Here are five things you should know.

Podcast 97: how to write valuable B2B content

How do you create content that meets your audience’s needs, and also serves your business goals? In this month’s “Good Copy, Bad Copy”, we find out.

How to write content for procurement leaders in 2021

International supply chains have rarely been as volatile as they are today. Here's our guide to producing content for procurement teams battling turbulent times.

Podcast 96: how to make sure your B2B content is inclusive and diverse

Why is it so important to deliberately ensure your B2B content reflects the whole of your audience – and the whole of society? We talk to Kavita Singh and Ogilvy’s Natalie Narh.

Podcast 95: how to write B2B social media content

Should your B2B social content be personal or professional? And what habits should you avoid? We ask social media marketing guru Luan Wise.

How to be a B2B tech copywriter

As we recently advertised for an entry-level Junior B2B Copywriter, we asked our Head of Copy, Matt Godfrey, what he looks for in an applicant, and what it takes to be a successful B2B tech writer.

Will your B2B blog post perform better as a LinkedIn article? Let’s investigate.

Where should your B2B blog content live to get its best results – on your website, or on LinkedIn, as a native article? Ben turns detective.

How to write great content about HR technology

How do you balance the "human" with the "technology" when you're writing about HR tech? Katy has seven suggestions.

Podcast 93: getting insights from other departments for your B2B content

Maureen Blandford tells us how to coax people into sharing the insights you need for your B2B content. Plus, a Fleet Analyst tackles the Anonymous Five.

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