B2BQ&A 109: What’s the worst thing about briefing a B2B copywriter?
What do B2B marketers find frustrating about writers they work with? Sophos marketing director Sally Adam and guest co-host Harry Kapur spill the beans.
B2BQ&A 108: How much B2B content actually gets read?
How can you tell tumbleweed content from a B2B sensation? We ask Basware’s Katie Colbourne and Matt Laybourn of Rockee.
B2BQ&A 106.5: How to make boring B2B subjects more interesting (part 2)
We return to Dave Briggs’ question: how to make boring B2B subjects more interesting. This time, we hear from award-winning marketer Brian Macreadie.
B2BQ&A 106: How can I make boring B2B subjects more interesting?
What techniques can you use to turn jargon-stuffed B2B topics into knockout content people want to read? We ask Haydn Grey’s Katherine Wildman and Robyn Collinge of WeTransfer.
