Posts tagged "B2B content tuesdays"

ebooks and whitepapers blog

Articles
– November 10, 2020

A quick guide to ebooks and white papers | B2B Content Tuesday

They’re heavyweights of the content marketing world. But as new formats emerge, how they’re used is changing. Here’s how to get more from ebooks and white papers.
microphone

Articles
– October 13, 2020

How to find the right voice and tone for your B2B content | B2B Content Tuesday

SPOILER ALERT: Voice and tone are not one and the same. Here’s how they differ – and some tips for finding the right voice for your B2B brand.
Simplifying B2B content

Articles
– July 28, 2020

How can I make complex B2B content readable and compelling? | B2B Content Tuesday

Simplifying complex subjects, without dumbing down, is a vital part of creating B2B content that works (and gets approved by stakeholders). Here are some tips, suggestions, and tools.
B2B Case Study Tips

Articles
– July 14, 2020

Four tips to help you write B2B case studies with impact | B2B Content Tuesday

Case studies can be compelling end-of-funnel content – but you need to get them right. Find out how with these four guidelines.

Improve your own writing: get our monthly copywriting tips

Receive regular B2B content writing tips and advice — from our team of writers, direct to your inbox: