B2BQ&A 109: What’s the worst thing about briefing a B2B copywriter?

What do B2B marketers find frustrating about writers they work with? Sophos marketing director Sally Adam and guest co-host Harry Kapur spill the beans.

B2BQ&A 108: How much B2B content actually gets read?

How can you tell tumbleweed content from a B2B sensation? We ask Basware’s Katie Colbourne and Matt Laybourn of Rockee.

B2BQ&A 106: How can I make boring B2B subjects more interesting?

What techniques can you use to turn jargon-stuffed B2B topics into knockout content people want to read? We ask Haydn Grey’s Katherine Wildman and Robyn Collinge of WeTransfer.

B2BQ&A 105: How do you evaluate B2B content quality?

We discover the processes B2B tech giants use to ensure consistent quality across all their content, and share a resource to help you check your own work.

B2BQ&A 104: How can you keep your B2B content fresh?

If you’re writing about the same product, service, or idea over and over, how can keep your content compelling? We ask Xero’s Content Strategy Lead.

B2BQ&A 102: Why is there so little humour in B2B content?

Why so serious? We ask comedian and copywriter Lianna Patch whether B2B content should be funnier, and hear some tips about how to do humour well.

B2BQ&A 101: How important is correct grammar in B2B content?

Is correct grammar really that important in copywriting? And can you start a sentence with a conjunction? We ask Rishi Dastidar and Irene Triendl.

Subscribe on Apple Podcasts. Grab the RSS feed. Download it. Or follow on Spotify.

B2BQ&A 100: How can I stop clients and stakeholders meddling with my wording?

How do you convince your client or stakeholder to check for factual accuracy, and leave the tone and wording up to the copywriter? We ask Doug Kessler and Fiona Campbell-Howes.

Improve your own writing: get our monthly copywriting tips

Receive regular B2B content writing tips and advice — from our team of writers, direct to your inbox: