B2BQ&A 107: Which kinds of content work for which B2B audiences?
Claire Drumond of Atlassian and B2B Unleashed’s Maureen Blandford tell us how to find the best content types for the complicated B2B decision-making unit.
How long is the perfect sentence in B2B copy?
A major way you can make your B2B content more readable is to shorten your sentences. But how short are we talking?
How to create better content, by being a better reviewer
This wildly underrated skill allows the best marketers to control and accelerate content creation. And it’s a skill that you can learn.B2BQ&A 104: How can you keep your B2B content fresh?
If you’re writing about the same product, service, or idea over and over, how can keep your content compelling? We ask Xero’s Content Strategy Lead.
B2BQ&A 103: What was the best B2B content of 2021?
What was the best piece of B2B content of 2021? Discover trends, takeaways, and inspiration from last year’s shortlist – then find out the winner.
How to level up your copy and avoid common writing mistakes
See the highlights from the seven deadly sins of B2B marketing content webinar. Learn how to avoid them to level up your copy – and deliver outstanding results.B2BQ&A 102: Why is there so little humour in B2B content?
Why so serious? We ask comedian and copywriter Lianna Patch whether B2B content should be funnier, and hear some tips about how to do humour well.
The best B2B content of 2021: which is your favourite?
Draw inspiration from this year's finest examples of B2B marketing content – then help us choose the best.B2BQ&A 101: How important is correct grammar in B2B content?
Is correct grammar really that important in copywriting? And can you start a sentence with a conjunction? We ask Rishi Dastidar and Irene Triendl.
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