Podcast 97: how to write valuable B2B content
How do you create content that meets your audience’s needs, and also serves your business goals? In this month’s “Good Copy, Bad Copy”, we find out.
How to write content for procurement leaders in 2021
International supply chains have rarely been as volatile as they are today. Here's our guide to producing content for procurement teams battling turbulent times.Podcast 96: how to make sure your B2B content is inclusive and diverse
Why is it so important to deliberately ensure your B2B content reflects the whole of your audience – and the whole of society? We talk to Kavita Singh and Ogilvy’s Natalie Narh.
Podcast 95: how to write B2B social media content
Should your B2B social content be personal or professional? And what habits should you avoid? We ask social media marketing guru Luan Wise.
Will your B2B blog post perform better as a LinkedIn article? Let’s investigate.
Where should your B2B blog content live to get its best results – on your website, or on LinkedIn, as a native article? Ben turns detective.Podcast 93: getting insights from other departments for your B2B content
Maureen Blandford tells us how to coax people into sharing the insights you need for your B2B content. Plus, a Fleet Analyst tackles the Anonymous Five.
A quick guide to ebooks and white papers | B2B Content Tuesday
They’re heavyweights of the content marketing world. But as new formats emerge, how they’re used is changing. Here’s how to get more from ebooks and white papers.
What’s the best B2B content of 2020?
We asked you to nominate your favourite piece of B2B content. What will make the shortlist? That's up to you...