Podcast 95: how to write B2B social media content

Should your B2B social content be personal or professional? And what habits should you avoid? We ask social media marketing guru Luan Wise.

Will your B2B blog post perform better as a LinkedIn article? Let’s investigate.

Where should your B2B blog content live to get its best results – on your website, or on LinkedIn, as a native article? Ben turns detective.

Podcast 93: getting insights from other departments for your B2B content

Maureen Blandford tells us how to coax people into sharing the insights you need for your B2B content. Plus, a Fleet Analyst tackles the Anonymous Five.

A quick guide to ebooks and white papers | B2B Content Tuesday

They’re heavyweights of the content marketing world. But as new formats emerge, how they’re used is changing. Here’s how to get more from ebooks and white papers.

What’s the best B2B content of 2020?

We asked you to nominate your favourite piece of B2B content. What will make the shortlist? That's up to you...

7 ways to write B2B marketing content that has real value

How can you ensure your marketing content is delivering value for both your business and your audience?

You are a cartographer (and other hard-won advice on B2B white papers)

Kieran gets nostalgic for indoor gatherings, and waves you quietly into an imaginary lecture theatre, where he’s just beginning his class on B2B white papers….

Podcast 86: stakeholders and storytelling

Award-winning marketer Mwamba Kasanda shares how much work it takes to get stakeholders to buy your big idea – and the importance of having a strong story.

How can I make complex B2B content readable and compelling? | B2B Content Tuesday

Simplifying complex subjects, without dumbing down, is a vital part of creating B2B content that works (and gets approved by stakeholders). Here are some tips, suggestions, and tools.

Podcast 85: B2B blog writing statistics – what’s changed, and why?

We examine data from Orbit Media and the Content Marketing Institute, to figure out why B2B marketers changed their mind about blogs.

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