Podcast 85: B2B blog writing statistics – what’s changed, and why?
We examine data from Orbit Media and the Content Marketing Institute, to figure out why B2B marketers changed their mind about blogs.
Eight ways to get other departments more engaged in marketing content | B2B Content Tuesday
A business-wide content culture is critical to creating work you’re proud of. Here are eight ways to boost engagement – and overcome the biggest challenges.
B2B Content Tuesday: writing ebooks and white papers
Join us for a short, relaxed webinar and Q&A on Tuesday, June 16th at 16:00 BST (11:00 EDT). Reserve your place here.
Should we rename “B2B content”? An interview with Palo Alto Networks marketer Mat Harper
Referring to marketing assets as "content" is commonplace – but does it limit creativity? Mat Harper thinks so, and he tells us what we should do about it. B2B Content Tuesdays continue
By popular demand, our series of relaxed weekly lockdown webinars is continuing every Tuesday in May from 16:30 BST (11:30 EDT). To register, you'll need this new link.
Can you write about cybersecurity without being negative?
In cybersecurity, marketing is often negative by default. Here’s how to ensure your content doesn’t trigger your audience’s notification fatigue.
Keywords and a crowbar: a rant about SEO copywriting for B2B
Every B2B copywriter should be able to follow your SEO strategy. But if that strategy is "use abstract keywords from this spreadsheet as many times as you can", we need to talk.Podcast 81: how to make B2B content readable
We debate readability algorithms, and professional jargon-buster Professor Chris Trudeau says it’s high time we stopped writing to impress.
Podcast 80: Survey results special – barriers to effective B2B content
105 B2B marketers have spoken. Hear the six barriers to great content, and analysis from some of the industry’s most respected professionals.