Podcast 85: B2B blog writing statistics – what’s changed, and why?

We examine data from Orbit Media and the Content Marketing Institute, to figure out why B2B marketers changed their mind about blogs.

Proof your B2B marketing copy faster and more effectively with Microsoft Word macros

Proofing is a time-consuming, but essential part of producing great B2B marketing content. Macros can help you do it faster (and better) than ever before.

Eight ways to get other departments more engaged in marketing content | B2B Content Tuesday

A business-wide content culture is critical to creating work you’re proud of. Here are eight ways to boost engagement – and overcome the biggest challenges.

B2B Content Tuesday: writing ebooks and white papers

Join us for a short, relaxed webinar and Q&A on Tuesday, June 16th at 16:00 BST (11:00 EDT). Reserve your place here.

Should we rename “B2B content”? An interview with Palo Alto Networks marketer Mat Harper

Referring to marketing assets as "content" is commonplace – but does it limit creativity? Mat Harper thinks so, and he tells us what we should do about it.

B2B Content Tuesdays continue

By popular demand, our series of relaxed weekly lockdown webinars is continuing every Tuesday in May from 16:30 BST (11:30 EDT). To register, you'll need this new link.

Can you write about cybersecurity without being negative?

In cybersecurity, marketing is often negative by default. Here’s how to ensure your content doesn’t trigger your audience’s notification fatigue.

Keywords and a crowbar: a rant about SEO copywriting for B2B

Every B2B copywriter should be able to follow your SEO strategy. But if that strategy is "use abstract keywords from this spreadsheet as many times as you can", we need to talk.

Podcast 81: how to make B2B content readable

We debate readability algorithms, and professional jargon-buster Professor Chris Trudeau says it’s high time we stopped writing to impress.

Podcast 80: Survey results special – barriers to effective B2B content

105 B2B marketers have spoken. Hear the six barriers to great content, and analysis from some of the industry’s most respected professionals.

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