Posts tagged "chatbots"

Articles
– May 16, 2017

Why chatbot writers need to focus more on questions than answers

Writing for chatbots requires a deep understanding of user intent. Here’s what intent is, why it’s important, and how to get it right.

Podcasts
– March 22, 2017

Chatbots and virtual assistants are still young – it’s down to copywriters to help them grow up

Without great copy, chatbots and virtual assistants would be useless. It’s time for copywriters to stop worrying about SKYNET and get back to basics.

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Articles
– February 15, 2017

Why people swear at bots (and what copywriters should do about it)

For a bot, standing up to verbal abuse isn’t just an add-on: it’s essential for continued engagement. If you write bot scripts, it’s time to teach your bot some self-respect.

Articles
– February 1, 2017

Why is Alexa written to sound human?

Many virtual assistants and chatbots are written to seem human. George investigates why, if it’s necessary and where writers come in.

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