Podcast 76: what makes bad B2B content?

We discuss the obstacles that prevent good marketers from making good content… and Harry Kapur shares why B2B writers need intellectual rigour.

Ghostwriting in B2B: fake content or essential thought leadership tool?

Ghostwriting has become a vital part of B2B content marketing. But when does it go beyond legitimate thought leadership and become fraudulent?

Podcast 68: the best B2B content of 2018

As 2018 draws to a close, it’s time to reflect on a year of truly excellent B2B marketing content. Here are a dozen examples.

Podcast 67: B2B content trends and analytics – which formats get the best results?

Which types of B2B content get the strongest engagement? And how do you measure what content works best?

Whatever happened to the content marketing heroes?

David explains why bold, ambitious marketers are essential if we're going to create B2B content that works – and asks what we do when content marketing becomes business as usual.

Podcast 64: data v creativity, and SEO copywriting for B2B

Does B2B’s addiction to data help or hinder copywriting? We chat with SEO expert Tom Telford.

Our predictions: how B2B content will evolve in 2018

The Radix team examines how B2B content marketing changed over 2017, and what 2018 has in store for us.

2017: A content odyssey (witness B2B marketing’s latest evolutionary leap)

How did B2B content writing and marketing change in 2017? And what will 2018 bring? Listen in to the Good Copy, Bad Copy podcast to find out.

Bad marketing that will make your eyes bleed: our roundup of this year’s B2B content marketing predictions

This podcast episode sizes up our big predictions for B2B content marketing in 2016 with input from some B2B friends on what to watch for in 2017.

Podcast: What does the 2017 B2B Content Marketing trends report mean for copywriters?

Change is afoot in B2B content marketing. We take a look at new research from MarketingProfs and the CMI, to find out what could be heading your way in 2017.

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