B2BQ&A 103: What was the best B2B content of 2021?
What was the best piece of B2B content of 2021? Discover trends, takeaways, and inspiration from last year’s shortlist – then find out the winner.
Should we rename “B2B content”? An interview with Palo Alto Networks marketer Mat Harper
Referring to marketing assets as "content" is commonplace – but does it limit creativity? Mat Harper thinks so, and he tells us what we should do about it.Podcast 83: Lean-Agile B2B Content
Can Lean-Agile practices help you create B2B content with more value and less waste? We ask a familiar voice: Bluefruit Software’s Emily King.
65 real quotes about B2B content marketing problems
Our research report into barriers to good B2B marketing content gave marketers the chance to vent anonymously about their frustrations. Here, we share what they really said.Podcast 80: Survey results special – barriers to effective B2B content
105 B2B marketers have spoken. Hear the six barriers to great content, and analysis from some of the industry’s most respected professionals.
Podcast 76: what makes bad B2B content?
We discuss the obstacles that prevent good marketers from making good content… and Harry Kapur shares why B2B writers need intellectual rigour.
Ghostwriting in B2B: fake content or essential thought leadership tool?
Ghostwriting has become a vital part of B2B content marketing. But when does it go beyond legitimate thought leadership and become fraudulent?Podcast 68: the best B2B content of 2018
As 2018 draws to a close, it’s time to reflect on a year of truly excellent B2B marketing content. Here are a dozen examples.
Podcast 67: B2B content trends and analytics – which formats get the best results?
Which types of B2B content get the strongest engagement? And how do you measure what content works best?