Podcast 93: getting insights from other departments for your B2B content

Maureen Blandford tells us how to coax people into sharing the insights you need for your B2B content. Plus, a Fleet Analyst tackles the Anonymous Five.

What content marketing trends will define 2021? Here are five things the data tells us…

With 2021 already well underway, what content marketing trends will be most important? Lizzie looked at every survey, report and stat she could find – and here are the results.

Podcast 92: writing B2B content for telecoms (and other changing sectors)

How can B2B marketers get to grips with an industry that’s constantly changing? To find out, we talk to telecoms marketing expert Sarah Zammit.

7 ways to write B2B marketing content that has real value

How can you ensure your marketing content is delivering value for both your business and your audience?

Podcast 88: the changing face of B2B marketing content

David and co-host Jane Morrin, EMEA Director of Marketing at Udemy, talk to Joel Harrison about pivotal moments in B2B marketing’s history, and what it could look like in the future.

Podcast 87: B2B content for the public sector

Creating effective content for the public sector is a delicate balance between logic and emotion. We talk to leading marketers and find out how it’s done.

Four ways to find original B2B content ideas | B2B Content Tuesday

The best B2B content ideas span two categories: stuff you have authority to talk about, and stuff your customers need to know. Here's where to look for inspiration.

You are a cartographer (and other hard-won advice on B2B white papers)

Kieran gets nostalgic for indoor gatherings, and waves you quietly into an imaginary lecture theatre, where he’s just beginning his class on B2B white papers….

Eight ways to get other departments more engaged in marketing content | B2B Content Tuesday

A business-wide content culture is critical to creating work you’re proud of. Here are eight ways to boost engagement – and overcome the biggest challenges.

Should we rename “B2B content”? An interview with Palo Alto Networks marketer Mat Harper

Referring to marketing assets as "content" is commonplace – but does it limit creativity? Mat Harper thinks so, and he tells us what we should do about it.

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