Podcast 95: how to write B2B social media content

Should your B2B social content be personal or professional? And what habits should you avoid? We ask social media marketing guru Luan Wise.

Will your B2B blog post perform better as a LinkedIn article? Let’s investigate.

Where should your B2B blog content live to get its best results – on your website, or on LinkedIn, as a native article? Ben turns detective.

How to write great content about HR technology

How do you balance the "human" with the "technology" when you're writing about HR tech? Katy has seven suggestions.

What content marketing trends will define 2021? Here are five things the data tells us…

With 2021 already well underway, what content marketing trends will be most important? Lizzie looked at every survey, report and stat she could find – and here are the results.

7 ways to write B2B marketing content that has real value

How can you ensure your marketing content is delivering value for both your business and your audience?

Podcast 88: the changing face of B2B marketing content

David and co-host Jane Morrin, EMEA Director of Marketing at Udemy, talk to Joel Harrison about pivotal moments in B2B marketing’s history, and what it could look like in the future.

Podcast 87: B2B content for the public sector

Creating effective content for the public sector is a delicate balance between logic and emotion. We talk to leading marketers and find out how it’s done.

Four ways to find original B2B content ideas | B2B Content Tuesday

The best B2B content ideas span two categories: stuff you have authority to talk about, and stuff your customers need to know. Here's where to look for inspiration.

You are a cartographer (and other hard-won advice on B2B white papers)

Kieran gets nostalgic for indoor gatherings, and waves you quietly into an imaginary lecture theatre, where he’s just beginning his class on B2B white papers….

Eight ways to get other departments more engaged in marketing content | B2B Content Tuesday

A business-wide content culture is critical to creating work you’re proud of. Here are eight ways to boost engagement – and overcome the biggest challenges.

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