Eight ways to get other departments more engaged in marketing content | B2B Content Tuesday

A business-wide content culture is critical to creating work you’re proud of. Here are eight ways to boost engagement – and overcome the biggest challenges.

Should we rename “B2B content”? An interview with Palo Alto Networks marketer Mat Harper

Referring to marketing assets as "content" is commonplace – but does it limit creativity? Mat Harper thinks so, and he tells us what we should do about it.

65 real quotes about B2B content marketing problems

Our research report into barriers to good B2B marketing content gave marketers the chance to vent anonymously about their frustrations. Here, we share what they really said.

Podcast 80: Survey results special – barriers to effective B2B content

105 B2B marketers have spoken. Hear the six barriers to great content, and analysis from some of the industry’s most respected professionals.

Podcast 79: The Best B2B Content of 2019

We reveal what you have voted the Best B2B Content of 2019, and chat about the other excellent B2B content that arrived during the last year.

Podcast 78: Maths for B2B marketers

How can you be sure the numbers in your content are correct? We ask mathematics resource designer, podcaster, and writer, Lucy Rycroft-Smith.

The Best of B2B Content 2019 – it’s time to vote

It's time to vote. We've shortlisted your nominations for the best B2B content of 2019 – and we need your help deciding who wins.

Podcast 77: B2B content formats – copywriters v the PDF

We judge Turtl’s demand to kill the PDF, while Lorraine Williams from Lighthouse Proofreading tells us how to proof one.

Nominate the best B2B content of 2019

What piece of B2B content has caught your eye in 2019? Nominate your favourite here...

Webinar: What does good B2B content look like? 15 essential checks

Improve your work, review with confidence, and manage stakeholder expectations with this 15-point checklist.

Register here.

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