Podcast 75: B2B copywriters v AI – what does the future really hold?
How quickly will robots replace B2B copywriters? Dr Andrew Bredenkamp of Acrolinx tells us it might be time for writers to make friends with AI.
Ghostwriting in B2B: fake content or essential thought leadership tool?
Ghostwriting has become a vital part of B2B content marketing. But when does it go beyond legitimate thought leadership and become fraudulent?
We went to the Copywriting Conference. Here’s what we learned…
One day. 200 copywriters. A dozen speakers... and a MASSIVE GREAT SHEDLOAD of writing tips. Sit back, and we'll tell you everything we learned at this year's Copywriting Conference.
Our predictions: how B2B content will evolve in 2018
The Radix team examines how B2B content marketing changed over 2017, and what 2018 has in store for us.2017: A content odyssey (witness B2B marketing’s latest evolutionary leap)
How did B2B content writing and marketing change in 2017? And what will 2018 bring? Listen in to the Good Copy, Bad Copy podcast to find out.
Why people swear at bots (and what copywriters should do about it)
For a bot, standing up to verbal abuse isn’t just an add-on: it’s essential for continued engagement. If you write bot scripts, it’s time to teach your bot some self-respect.
Why is Alexa written to sound human?
Many virtual assistants and chatbots are written to seem human. George investigates why, if it’s necessary and where writers come in.
RIP: the B2B infographic (2012-2016)
2016 will be remembered for a slew of celebrity deaths – and our research shows content marketing had a high-profile casualty of its own…Bad marketing that will make your eyes bleed: our roundup of this year’s B2B content marketing predictions
This podcast episode sizes up our big predictions for B2B content marketing in 2016 with input from some B2B friends on what to watch for in 2017.