Podcast 85: B2B blog writing statistics – what’s changed, and why?
We examine data from Orbit Media and the Content Marketing Institute, to figure out why B2B marketers changed their mind about blogs.
Podcast 79: The Best B2B Content of 2019
We reveal what you have voted the Best B2B Content of 2019, and chat about the other excellent B2B content that arrived during the last year.
Blockchain has an image problem. So how do you write about it?
What happens when a revolutionary new technology becomes ubiquitously attached to one oft-maligned use case? Just ask someone who's trying to change the world using blockchain.
Survey: what stops you making great B2B content?
The world is full of brilliant B2B marketers. So why is so much B2B content so awful? This anonymous survey is a place to vent about the frustrations that stop you doing the work you really want to do.Podcast 75: B2B copywriters v AI – what does the future really hold?
How quickly will robots replace B2B copywriters? Dr Andrew Bredenkamp of Acrolinx tells us it might be time for writers to make friends with AI.
Ghostwriting in B2B: fake content or essential thought leadership tool?
Ghostwriting has become a vital part of B2B content marketing. But when does it go beyond legitimate thought leadership and become fraudulent?
We went to the Copywriting Conference. Here’s what we learned…
One day. 200 copywriters. A dozen speakers... and a MASSIVE GREAT SHEDLOAD of writing tips. Sit back, and we'll tell you everything we learned at this year's Copywriting Conference.
Our predictions: how B2B content will evolve in 2018
The Radix team examines how B2B content marketing changed over 2017, and what 2018 has in store for us.Podcast 56: 2017 – a content odyssey (witness B2B marketing’s latest evolutionary leap)
How did B2B content writing and marketing change in 2017? And what will 2018 bring? Listen in to the Good Copy, Bad Copy podcast to find out.