Should we rename “B2B content”? An interview with Palo Alto Networks marketer Mat Harper

Referring to marketing assets as "content" is commonplace – but does it limit creativity? Mat Harper thinks so, and he tells us what we should do about it.

Podcast 84: how to manage a creative B2B content team

Getting the best out of a creative B2B marketing team can be challenging. So we spoke to conductor Alice Farnham, to see what we could learn.

B2B Content Hall of Fame: Salesforce’s labours of love

Not many global tech giants manage to create genuinely warm, caring and thoughtful content at scale. Fiona celebrates one that does.

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