They’re heavyweights of the content marketing world. But as new formats emerge, how they’re used is changing. Here’s how to get more from ebooks and white papers.
It’s the clash of the mid-funnel heavyweights – but which format wins? John compares the two content marketing titans, and tells you when and how you might want to use each one.
eBooks have become B2B content marketing staples – but with so many out there, how do you write one that stands out and gets results? Fiona has some tips.