B2B Content Tuesday: writing ebooks and white papers
Join us for a short, relaxed webinar and Q&A on Tuesday, June 16th at 16:00 BST (11:00 EDT). This webinar has now finished.The B2B Content Audio Blog #7: how to write an ebook that gets results
What are the hallmarks of a truly great B2B ebook? Here’s our definitive guide.
White papers v ebooks: what are they, who are they for, and which do you need?
It’s the clash of the mid-funnel heavyweights – but which format wins? John compares the two content marketing titans, and tells you when and how you might want to use each one.
How to write an ebook for a B2B audience
eBooks have become B2B content marketing staples – but with so many out there, how do you write one that stands out and gets results? Fiona has some tips.