The B2B Content Audio Blog #8: you’re doing email subject lines wrong; here’s why

There’s a big, obvious mistake in the way most B2B marketers write and measure email subject lines. Here are four tips to get it right.

Subject lines: the secret shortcut into the subconscious

Most B2B marketers believe the sole purpose of a subject line is to get your email opened. Steve explains why that isn’t even half the job.

B2B Content Hall of Fame: how CB Insights created a God-tier newsletter

From pointless pie charts to accusations of vampirism – Kieran explains why he’s nominating the CB Insights newsletter for our Content Hall of Fame…

Podcast 59: writing email subject lines, B2B InTech 2018

Steve shares five proven ways to write B2B email subject lines… plus one crazy thought you might have overlooked. David reports from B2B InTech 2018.

6 not-so-surprising marketing lessons from TFM&A 2015

Happening over two days, TFM&A is where marketing best practice meets marketing technology. But just what were Emily’s main takeaways from this year’s event?

What The Mentalist can teach us about personalisation in marketing emails

What can TV show The Mentalist teach us about writing and compiling personalised marketing emails that are sincere and not off-putting to recipients? Read on to find out.

Have marketers wrecked the inbox?

Email has long been championed as the marketing tool, and is still seen as more important than social media. Emily wonders whether the email juggernaut has wrecked the inbox.

Radix Copycast episode 10 – getting to grips with email lead nurturing campaigns

Welcome to episode 10 of the Radix Copycast – this time we’re discussing the rise in email nurture campaigns in B2B marketing, and our advice for copywriters on how to survive the onslaught.

Why everything you thought you knew about subject lines is wrong (maybe)

Writing subject lines that grabs the attention of an audience is tough. So what can copywriters do to get people to pay attention?

How to write subject lines that get your marketing emails opened

There's reams of advice out there on how to write subject lines that lead to sky-high open rates. Fiona reckons it all comes down to these five basics.

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