There’s a big, obvious mistake in the way most B2B marketers write and measure email subject lines. Here are four tips to get it right.
Steve shares five proven ways to write B2B email subject lines… plus one crazy thought you might have overlooked. David reports from B2B InTech 2018.
Welcome to episode 10 of the Radix Copycast – this time we’re discussing the rise in email nurture campaigns in B2B marketing, and our advice for copywriters on how to survive the onslaught.
This week we unveil the Radix Copycast – a new podcast exploring trends and issues in B2B technology marketing through a copywriting lens. Direct download available here (right click and “Save As”). Or listen in the player at the top of…
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