The B2B Content Audio Blog #8: you’re doing email subject lines wrong; here’s why
There’s a big, obvious mistake in the way most B2B marketers write and measure email subject lines. Here are four tips to get it right.
B2B Content Hall of Fame: how CB Insights created a God-tier newsletter
From pointless pie charts to accusations of vampirism – Kieran explains why he’s nominating the CB Insights newsletter for our Content Hall of Fame…Podcast 59: writing email subject lines, B2B InTech 2018
Steve shares five proven ways to write B2B email subject lines… plus one crazy thought you might have overlooked. David reports from B2B InTech 2018.
Radix Copycast episode 10 – getting to grips with email lead nurturing campaigns
Welcome to episode 10 of the Radix Copycast – this time we’re discussing the rise in email nurture campaigns in B2B marketing, and our advice for copywriters on how to survive the onslaught.
Why everything you thought you knew about subject lines is wrong (maybe)
Writing subject lines that grabs the attention of an audience is tough. So what can copywriters do to get people to pay attention?
How to write subject lines that get your marketing emails opened
There's reams of advice out there on how to write subject lines that lead to sky-high open rates. Fiona reckons it all comes down to these five basics.Welcome to the Radix Copycast – a copywriting podcast for B2B technology marketers
This week we unveil the Radix Copycast – a new podcast exploring trends and issues in B2B technology marketing through a copywriting lens. Direct download available here (right click and “Save As”). Or listen in the player at the top of…