Referring to marketing assets as "content" is commonplace – but does it limit creativity? Mat Harper thinks so, and he tells us what we should do about it.
Improve your own writing: get our monthly copywriting tips
Receive regular B2B content writing tips and advice — from our team of writers, direct to your inbox:
Current trends in B2B copywriting and content – what’s in and what’s out
Advice for B2B marketers on making the most of copy in campaigns
Tips to improve your own writing, and your feedback to others
Practical tips, thought-provoking articles (and absolutely no spam, ever)