Referring to marketing assets as "content" is commonplace – but does it limit creativity? Mat Harper thinks so, and he tells us what we should do about it.
Create B2B tech marketing content that really works
Get regular advice and insights from our team of specialist B2B tech writers and account managers, direct to your inbox.
Together, we’ll explore:
What’s going on in the world of B2B technology (and its marketing)
How to write more effective B2B content for your campaigns
Tips for running a slick content project, from idea to signoff
