3 big problems with “marketing to millennials” in B2B

Tons of people are advising B2B brands to “market to millennials”. But what does that actually mean? A lot less than you might think, says Steve (25).

Three reasons why B2B marketers should care about authenticity

Sounding insincere can mean your content isn’t taken seriously by your audience. Here are three more reasons why B2B content needs to sound authentic.

Podcast: Writing for millennials and why it’s not all me, me, me

Millennials/Generation Y are coming into positions of influence within businesses, so what does this mean for people tasked with writing B2B copy?

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