We return to Dave Briggs’ question: how to make boring B2B subjects more interesting. This time, we hear from award-winning marketer Brian Macreadie.
We discover the processes B2B tech giants use to ensure consistent quality across all their content, and share a resource to help you check your own work.
If you’re writing about the same product, service, or idea over and over, how can keep your content compelling? We ask Xero’s Content Strategy Lead.
What was the best piece of B2B content of 2021? Discover trends, takeaways, and inspiration from last year’s shortlist – then find out the winner.
Why so serious? We ask comedian and copywriter Lianna Patch whether B2B content should be funnier, and hear some tips about how to do humour well.
Is correct grammar really that important in copywriting? And can you start a sentence with a conjunction? We ask Rishi Dastidar and Irene Triendl.
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How do you convince your client or stakeholder to check for factual accuracy, and leave the tone and wording up to the copywriter? We ask Doug Kessler and Fiona Campbell-Howes.
Sarah Winters of Content Design London shares tips to help you win over stakeholders, improve your clarity, and make sure your content doesn’t accidentally exclude people.
How do you create content that meets your audience’s needs, and also serves your business goals? In this month’s “Good Copy, Bad Copy”, we find out.
Why is it so important to deliberately ensure your B2B content reflects the whole of your audience – and the whole of society? We talk to Kavita Singh and Ogilvy’s Natalie Narh.
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