B2BQ&A 109: What’s the worst thing about briefing a B2B copywriter?
What do B2B marketers find frustrating about writers they work with? Sophos marketing director Sally Adam and guest co-host Harry Kapur spill the beans.
B2BQ&A 108: How much B2B content actually gets read?
How can you tell tumbleweed content from a B2B sensation? We ask Basware’s Katie Colbourne and Matt Laybourn of Rockee.
B2BQ&A 106.5: How to make boring B2B subjects more interesting (part 2)
We return to Dave Briggs’ question: how to make boring B2B subjects more interesting. This time, we hear from award-winning marketer Brian Macreadie.
Scripting podcasts: three tips for writing podcast episodes
Podcasts are a growing medium, with huge potential in content marketing. But how should you write a script for a podcast episode? Emily explains.
Getting started with B2B podcasting – eight quick tips for first-time podcasters
We've put together eight content tips to help you get started on your way to producing your first B2B podcast.