B2BQ&A 113: What’s the best B2B content EVER?
You nominated. The judges shortlisted. And you voted. Now, it’s time to review 19 great examples of B2B content… and find out what you’ve chosen as the greatest of all time.
B2BQ&A 109: What’s the worst thing about briefing a B2B copywriter?
What do B2B marketers find frustrating about writers they work with? Sophos marketing director Sally Adam and guest co-host Harry Kapur spill the beans.
B2BQ&A 108: How much B2B content actually gets read?
How can you tell tumbleweed content from a B2B sensation? We ask Basware’s Katie Colbourne and Matt Laybourn of Rockee.
B2BQ&A 106.5: How to make boring B2B subjects more interesting (part 2)
We return to Dave Briggs’ question: how to make boring B2B subjects more interesting. This time, we hear from award-winning marketer Brian Macreadie.
Scripting podcasts: three tips for writing podcast episodes
Podcasts are a growing medium, with huge potential in content marketing. But how should you write a script for a podcast episode? Emily explains.
Getting started with B2B podcasting – eight quick tips for first-time podcasters
We've put together eight content tips to help you get started on your way to producing your first B2B podcast.