10 sloppy habits that let your writing down (and how to avoid them)
Whether you're crafting marketing copy or dashing off an internal email, there’s no faster way to lose credibility than with sloppy writing. Here are ten habits to avoid.
When should you use the Oxford comma?
It’s the grammar pedant’s Marmite – but is there ever a genuine reason to use an Oxford comma? Ben explains all.
The exclamation mark – is it ever justified?
“HEY! What’s this!? A blog about the exclamation mark!? I LOVE the exclamation mark!” – The words of a wise man, or the words of a mad man? Let’s settle this.
What is an em dash, and when should you use it?
The em dash is an underused, and often misunderstood, piece of punctuation. But it’s a valuable one—if you can get it right.
In defence of the semicolon – probably B2B’s least favourite punctuation mark
Kieran explains why the semicolon deserves your full support – and how to deploy it to (subtly) devastating effect in your B2B marketing copy.
Kung Fu Secrets of B2B Copywriting: Exclamations Bad! (Brackets Good.)
More often than not, an exclamation mark looks like you’re trying too hard to sound exciting. (Brackets, on the other hand, can be very useful things…)