Posts tagged "readability"

Podcasts
– July 30, 2021

Podcast 98: How to make your B2B content more readable and accessible

Sarah Winters of Content Design London shares tips to help you win over stakeholders, improve your clarity, and make sure your content doesn’t accidentally exclude people.

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man reading and typing

Articles
– January 25, 2021

Reading science: how to create B2B content that works for your reader’s brain

Science says your audience isn't reading as much of your content as you might think. Here’s some advice on how to change that.
Simplifying B2B content

Articles
– July 28, 2020

How can I make complex B2B content readable and compelling? | B2B Content Tuesday

Simplifying complex subjects, without dumbing down, is a vital part of creating B2B content that works (and gets approved by stakeholders). Here are some tips, suggestions, and tools.

Podcasts
– February 27, 2020

Podcast 81: how to make B2B content readable

We debate readability algorithms, and professional jargon-buster Professor Chris Trudeau says it’s high time we stopped writing to impress.

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Readability in B2B content: does your Flesch-Kincaid grade matter?

Articles
– July 11, 2019

Readability in B2B content: does your Flesch-Kincaid grade matter?

Readability can separate successful content from the mountain of unread marketing bumf. By asking your writers to put their copy through a Flesch-Kincaid Grade Level test, you can ensure your content is clear, concise and readable.

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