Fiona shares her highlights of B2B Marketing’s B2B Summit event on the 17th June, and talks about what copywriters and marketers can learn from the event.
We discuss 10 of the biggest trends in B2B content marketing and copywriting to break out in 2014 and look at what could be the trends of 2015.
Storytelling is back on the agenda for content marketers, but how can copywriters adapt storytelling concepts in copy for B2B marketing? Listen to find out.
This time we’re looking back at what changed in B2B technology copywriting in 2013. Plus we look at a couple of new trends we see coming up in 2014.
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