Podcast 86: stakeholders and storytelling
Award-winning marketer Mwamba Kasanda shares how much work it takes to get stakeholders to buy your big idea – and the importance of having a strong story.
Podcast 66: is it ever OK to use comedy in B2B copy – and if so, how do you do it well?
Humour is an ultra-subjective thing, so you might think it’s best to avoid comedy in B2B copywriting. But is that really true – and if not, how do you go about getting it right?
The B2B Content Audio Blog #2: how to write the perfect B2B case study
The definitive guide to writing a B2B case study. Direct to your ears. In 13 minutes flat.
How to tell a compelling brand story in a world full of heroes
An online world, where everyone’s a hero, gives Steve an interesting new perspective on how skilled copywriting can help brands in a crowded market stand out...
Lessons from the silver screen: a Hollywood guide to B2B video writing
From Se7en to Butch Cassidy and the Sundance Kid, Hollywood screenwriting can tell us a lot about what works when writing a B2B video.Podcast 27: Highlights and takeaways from the B2B Marketing Summit
Fiona shares her highlights of B2B Marketing’s B2B Summit event on the 17th June, and talks about what copywriters and marketers can learn from the event.
Radix Copycast Episode 21: 10 trends that rocked B2B copywriting and content marketing in 2014
We discuss 10 of the biggest trends in B2B content marketing and copywriting to break out in 2014 and look at what could be the trends of 2015.
Radix Copycast Episode 17 – Storytelling in B2B, the final frontier
Storytelling is back on the agenda for content marketers, but how can copywriters adapt storytelling concepts in copy for B2B marketing? Listen to find out.
