What’s the big idea?

Four ways to find and own your unique story in the crowded world of B2B tech.

Podcast 66: is it ever OK to use comedy in B2B copy – and if so, how do you do it well?

Humour is an ultra-subjective thing, so you might think it’s best to avoid comedy in B2B copywriting. But is that really true – and if not, how do you go about getting it right?

The B2B Content Audio Blog #2: how to write the perfect B2B case study

The definitive guide to writing a B2B case study. Direct to your ears. In 13 minutes flat.

How to tell a compelling brand story in a world full of heroes

An online world, where everyone’s a hero, gives Steve an interesting new perspective on how skilled copywriting can help brands in a crowded market stand out...

Lessons from the silver screen: a Hollywood guide to B2B video writing

From Se7en to Butch Cassidy and the Sundance Kid, Hollywood screenwriting can tell us a lot about what works when writing a B2B video.

Slideshare: 9 ways B2B marketers can kick ass at copywriting

How important is good copy in B2B tech marketing and how do you go about writing it? Find out in our latest Slideshare.

Podcast: Highlights and takeaways from the B2B Marketing Summit

Fiona shares her highlights of B2B Marketing’s B2B Summit event on the 17th June, and talks about what copywriters and marketers can learn from the event.

6 not-so-surprising marketing lessons from TFM&A 2015

Happening over two days, TFM&A is where marketing best practice meets marketing technology. But just what were Emily’s main takeaways from this year’s event?

Radix Copycast Episode 21: 10 trends that rocked B2B copywriting and content marketing in 2014

We discuss 10 of the biggest trends in B2B content marketing and copywriting to break out in 2014 and look at what could be the trends of 2015.

What can a 19-year-old videogame teach B2B marketers about storytelling?

Looking for inspiration on how to use storytelling in content marketing? Then look no further than one of the most critically-acclaimed videogames of all time: Half-Life.

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