Subject lines: the secret shortcut into the subconscious

Most B2B marketers believe the sole purpose of a subject line is to get your email opened. Steve explains why that isn’t even half the job.

We’ve been reading: five useful posts for marketing copywriters

Every week, hundreds of articles appear with useful information for marketers and copywriters looking to polish up their writing skills. Here are five that have stood out for me in the past couple of weeks.

Why everything you thought you knew about subject lines is wrong (maybe)

Writing subject lines that grabs the attention of an audience is tough. So what can copywriters do to get people to pay attention?

How to write subject lines that get your marketing emails opened

There's reams of advice out there on how to write subject lines that lead to sky-high open rates. Fiona reckons it all comes down to these five basics.

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