What’s more important to your B2B content, the data or the story? We ask Dr Christine Bailey and guest co-host Ramon Vanden Brulle.
We share takeaways from this year’s Copywriting Conference, meet one of the brains behind the writing tool Scrivener, and get brutally honest answers from an Information Security pro. Plus: nominate the best B2B content of 2020.
In Fiona’s final episode, we look at the digital tools that can help you write, and Parry Malm reveals why AI is a gift to B2B writers everywhere.
How quickly will robots replace B2B copywriters? Dr Andrew Bredenkamp of Acrolinx tells us it might be time for writers to make friends with AI.
What’s the best purchase to improve your copywriting? The team talk keyboards, monitors, software and tech.
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