Podcast 90: telling stories with data

What’s more important to your B2B content, the data or the story? We ask Dr Christine Bailey and guest co-host Ramon Vanden Brulle.

Podcast 89: B2B copywriting tools, tips and tricks

We share takeaways from this year’s Copywriting Conference, meet one of the brains behind the writing tool Scrivener, and get brutally honest answers from an Information Security pro. Plus: nominate the best B2B content of 2020.

Proof your B2B marketing copy faster and more effectively with Microsoft Word macros

Proofing is a time-consuming, but essential part of producing great B2B marketing content. Macros can help you do it faster (and better) than ever before.

Podcast 82: B2B copywriting v technology

In Fiona’s final episode, we look at the digital tools that can help you write, and Parry Malm reveals why AI is a gift to B2B writers everywhere.

Blockchain has an image problem. So how do you write about it?

What happens when a revolutionary new technology becomes ubiquitously attached to one oft-maligned use case? Just ask someone who's trying to change the world using blockchain.

Podcast 75: B2B copywriters v AI – what does the future really hold?

How quickly will robots replace B2B copywriters? Dr Andrew Bredenkamp of Acrolinx tells us it might be time for writers to make friends with AI.

The B2B technology copywriting glossary

B2B technology and marketing both move pretty fast – so if you've heard a term you don't understand, it's nothing to be ashamed of. Here's our blagger's guide to all the definitions you might need.

How to write content about the Internet of Things

The Internet of Things is a hot trend in technology – one marketers and copywriters both have to get to grips with. George offers four tips to ensure your IoT-focused content stays on track.

Podcast 61: what can you buy to improve your B2B writing?

What’s the best purchase to improve your copywriting? The team talk keyboards, monitors, software and tech.

How to write about SaaS

Writing about Software-as-a-Service (SaaS)? The key might actually be to not write about it at all. George explains…

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