How to write content about the Internet of Things

The Internet of Things is a hot trend in technology – one marketers and copywriters both have to get to grips with. George offers four tips to ensure your IoT-focused content stays on track.

Podcast 61: what can you buy to improve your B2B writing?

What’s the best purchase to improve your copywriting? The team talk keyboards, monitors, software and tech.

How to write about SaaS

Writing about Software-as-a-Service (SaaS)? The key might actually be to not write about it at all. George explains…

Writing for virtual reality – where do you start?

As more B2B marketers consider virtual reality, Katy speculates about what scriptwriting might look like in the age of VR.

Are we finally on the brink of becoming a cashless society?

Over the past 15 years, the digital revolution has slowly eroded our society’s attachment to the tangible. Despite being initially plagued by security fears and a lack of public confidence, millions of us now make digital payments on a daily basis. Psychologies have shifted and technologies have evolved, but could we ever become a completely cashless society?

SMEs and the mobile opportunity

Mobile devices are here to stay, and large businesses already have mobile strategies in place. Can small and midsize companies afford to miss out?

The future of storage is in DNA?

One day, huge amounts of data could be stored in synthetically produced DNA.

Sporting Goods: How Technology is Changing the World of Sport

We are in the midst of a summer of sport. We’ve endured the disappointment of England once again proving football doesn’t have to be ‘the beautiful game’, followed closely by the almost-success of Andy Murray failing to beat the formidable…

Cookie time bomb ready to go off, as 26th May draws closer

We’ve had an extra year to comply, but hardly any companies seem to be ready yet Hear that sound? That’s the thundering roar of thousands of keys being smashed, as small and medium sized businesses beg for their service providers…

How Anonymous made us all a bit more aware of data security

Taking a look at how 2011 was the year that got everyone thinking about data security – but did we we learn from our mistakes?

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