Radix Copycast episode 3 – getting to grips with storytelling in B2B

Welcome to the latest Radix Copycast – a podcast exploring the trends and issues in B2B technology marketing through a copywriting lens.

3D printing, copywriting briefs and The Avengers – Radix’s top blog posts in 2012

Highlights from the Radix blog in 2012: a look at Oracle's Avengers cross-branding and how the three-act structure can work in B2B marketing content.

Storytelling in B2B marketing: how to use a three-act structure

We look at how content marketers can use a three-act structure to tell a story that keeps people engaged.

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