Five things every good B2B video script should have

Video can be a powerful marketing tool – but only if you know how to make the most of it. Discover five things your B2B video script absolutely must contain.

Eight ways to get other departments more engaged in marketing content | B2B Content Tuesday

A business-wide content culture is critical to creating work you’re proud of. Here are eight ways to boost engagement – and overcome the biggest challenges.

Lessons from the silver screen: a Hollywood guide to B2B video writing

From Se7en to Butch Cassidy and the Sundance Kid, Hollywood screenwriting can tell us a lot about what works when writing a B2B video.

Two surprising B2B videos that get it right

Many B2B marketers are still feeling their way in video. Steve looks at two recent examples of video being put to brilliant use by B2B brands.

[Video] The Radix Christmas Wrap-Up: Our thoughts on 2014 and wishes for 2015

Watch the Radix team (every last one of us, despite Kieran’s protests) share their thoughts on the last 12 months in content marketing—and their dreams for the coming year.

Radix Copycast Episode 21: 10 trends that rocked B2B copywriting and content marketing in 2014

We discuss 10 of the biggest trends in B2B content marketing and copywriting to break out in 2014 and look at what could be the trends of 2015.

Content Catalogue: how to write a great B2B video voiceover

Videos are a vital element of effective B2B content marketing – but how do you come up with a voiceover script that gets the results you’re after?  In the latest in our Content Catalogue series, Matt offers some practical tips for getting a spoken word script from page to screen without losing the plot.

Make your writing more effective

Get copywriting tips and advice — direct to your inbox every month: