5 no-nonsense B2B copywriting tips from #b2bcopychat in 2015

Every month, B2B copywriters gather on Twitter to discuss trends, tips and experiences, using the hashtag #b2bcopychat. Here are five top tips from #b2bcopychat in 2015.

Podcast: Highlights and takeaways from the B2B Marketing Summit

Fiona shares her highlights of B2B Marketing’s B2B Summit event on the 17th June, and talks about what copywriters and marketers can learn from the event.

6 not-so-surprising marketing lessons from TFM&A 2015

Happening over two days, TFM&A is where marketing best practice meets marketing technology. But just what were Emily’s main takeaways from this year’s event?

Help – my client wants my copy to be “more sparkly”! What do I do?

Writing snappy copy for B2B audiences is hard. If your client is clamouring for more vibrant writing, here are four tips to make your copy sparkle.

How I learned to stop worrying and love comics in B2B marketing

Comics are not just having a resurgence in popular media, the format is also increasingly being used by marketing teams in companies like Google, Sage and Marketo. But why should enterprises work with the format and how should they go about it? Find out in our free ebook.

How to write great visual content

Copywriting for visual content about enterprise technology requires a peculiar mindset, ruthless efficiency with language, and meticulous attention to detail. Here Matt reveals the four steps that will help you write visual content that gets results.

Was 2013 the year lead nurturing took over?

A lot happened in B2B marketing during 2013, but which trends have really impacted B2B copywriters like Radix?

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