Posts tagged "visual content"

Podcasts
– June 22, 2015

Podcast 27: Highlights and takeaways from the B2B Marketing Summit

Fiona shares her highlights of B2B Marketing’s B2B Summit event on the 17th June, and talks about what copywriters and marketers can learn from the event.

Read post >
Help - my client wants my copy to be “more sparkly”! What do I do?

Articles
– January 8, 2015

Help – my client wants my copy to be “more sparkly”! What do I do?

Writing snappy copy for B2B audiences is hard. If your client is clamouring for more vibrant writing, here are four tips to make your copy sparkle.
How I learned to stop worrying and love comics in B2B marketing

Articles
– July 31, 2014

How I learned to stop worrying and love comics in B2B marketing

Comics are not just having a resurgence in popular media, the format is also increasingly being used by marketing teams in companies like Google, Sage and Marketo. But why should enterprises work with the format and how should they go about it? Find out in our free ebook.
How to write great visual content

Articles
– April 1, 2014

How to write great visual content

Copywriting for visual content about enterprise technology requires a peculiar mindset, ruthless efficiency with language, and meticulous attention to detail. Here Matt reveals the four steps that will help you write visual content that gets results.

Create B2B tech marketing content that really works

Get regular advice and insights from our team of specialist B2B tech writers and account managers, direct to your inbox.