B2B Content Tuesday: writing ebooks and white papers
Join us for a short, relaxed webinar and Q&A on Tuesday, June 16th at 16:00 BST (11:00 EDT). Reserve your place here.
White papers v ebooks: what are they, who are they for, and which do you need?
It’s the clash of the mid-funnel heavyweights – but which format wins? John compares the two content marketing titans, and tells you when and how you might want to use each one.2014: The Year Social Content Dominated B2B Technology Marketing?
As a B2B tech copywriting agency, Radix has a great first-hand view of the types of content that marketers in the tech sector are producing. For this post, Emily and Fiona sift through every project the Radix team worked on in 2014 to uncover the year’s big trends.