Posts tagged "writing quality"

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Claire Goodfellow – March 3, 2022

B2BQ&A 105: How do you evaluate B2B content quality?

We discover the processes B2B tech giants use to ensure consistent quality across all their content, and share a resource to help you check your own work.

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Articles
Ben Philpott – May 14, 2019

Reviewing B2B copywriting? Steal our 16-point quality checklist

Here's a secret: writing B2B content is hard... and reviewing it is even harder. So to help, we score every draft on a 16-point scale. And we're happy for you to make it your own.

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Posts tagged "writing quality"

B2BQ&A 105: How do you evaluate B2B content quality?

Reviewing B2B copywriting? Steal our 16-point quality checklist

Improve your own writing: get our monthly copywriting tips

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