5 go-to writing techniques to make your B2B copy more readable
In B2B marketing, we’re often called upon to write about obscure and complex topics. These five techniques can make your writing more readable, accessible, and digestible.
How to write a B2B press release (that doesn’t suck)
They may not be fashionable, but we still get asked to write a LOT of press releases. Here's how to spot a good one.
4 B2B copywriting tips from Radix’s summer internship
What can you learn about B2B copywriting in just four weeks? Quite a lot, if these tips from our 2019 intern, Priya, are anything to go by.
Readability in B2B content: does your Flesch-Kincaid grade matter?
Readability can separate successful content from the mountain of unread marketing bumf. By asking your writers to put their copy through a Flesch-Kincaid Grade Level test, you can ensure your content is clear, concise and readable.Podcast 73: our 15-point checklist for reviewing B2B copy
Too often, it’s difficult explaining why some B2B content works, and some doesn’t. But not anymore – our 15-point checklist is an objective way to reviewing B2B writing.
Reviewing B2B copywriting? Steal our 15-point quality checklist
Here's a secret: writing B2B content is hard... and reviewing it is even harder. So to help, we score every draft on a 15-point scale. And we're happy for you to make it your own.
11 Useful Writing Tips, from World-Famous Writers
With so much contradictory writing advice out there, it's difficult to know what's worth listening to and what's just someone with a grudge against conjunctions throwing their weight around. John investigates whether any tips from famous writers are actually helpful...
The B2B copywriters’ reading list: which books influenced our writing?
Great writers read. But how exactly does reading influence B2B copywriting? Katy asks the office to share some of their key texts. (Warning: some are a little... um... surprising...)The B2B Content Audio Blog #10: five essential QA tests for B2B copywriting
How do you get an objective view of which content will work, and which won’t? We use a hierarchy of five key tests.