Readability in B2B content: does your Flesch-Kincaid grade matter?

Readability can separate successful content from the mountain of unread marketing bumf. By asking your writers to put their copy through a Flesch-Kincaid Grade Level test, you can ensure your content is clear, concise and readable.

Podcast 73: our 15-point checklist for reviewing B2B copy

Too often, it’s difficult explaining why some B2B content works, and some doesn’t. But not anymore – our 15-point checklist is an objective way to reviewing B2B writing.

Reviewing B2B copywriting? Steal our 15-point quality checklist

Here's a secret: writing B2B content is hard... and reviewing it is even harder. So to help, we score every draft on a 15-point scale. And we're happy for you to make it your own.

11 Useful Writing Tips, from World-Famous Writers

With so much contradictory writing advice out there, it's difficult to know what's worth listening to and what's just someone with a grudge against conjunctions throwing their weight around. John investigates whether any tips from famous writers are actually helpful...

The B2B copywriters’ reading list: which books influenced our writing?

Great writers read. But how exactly does reading influence B2B copywriting? Katy asks the office to share some of their key texts. (Warning: some are a little... um... surprising...)

The B2B Content Audio Blog #10: five essential QA tests for B2B copywriting

How do you get an objective view of which content will work, and which won’t? We use a hierarchy of five key tests.

We went to the Copywriting Conference. Here’s what we learned…

One day. 200 copywriters. A dozen speakers... and a MASSIVE GREAT SHEDLOAD of writing tips. Sit back, and we'll tell you everything we learned at this year's Copywriting Conference.

7 words you should NEVER use in B2B copy

George reveals the seven words he believes will instantly undermine an otherwise excellent piece of B2B marketing copy.

Podcast 65: handling feedback on your writing, and how to proofread well

How do you handle negative feedback on your writing? And what does it take to proof something properly?

I spent four weeks as a professional B2B copywriter. Here’s what I learned.

Five writing tips I learned on my internship that will help you improve your B2B marketing copy.

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