7 ways to make your B2B writing more inclusive

It isn’t always easy to write inclusively – but it is always important. Here’s why, and what you can do to be more inclusive in your B2B content.

Title case: to Capitalise or not to capitalise?

There’s a certain grandiosity to title case, but it can get a little confusing. To help, we’ve set out some general rules and quirks to look out for.

5 B2B blog writing tips from Radix’s summer internship

Izzy Wicks, our summer intern, reveals five key tips she learnt from the team when taking on the challenge of blog writing.

How long is the perfect sentence in B2B copy?

A major way you can make your B2B content more readable is to shorten your sentences. But how short are we talking?

How to create better content, by being a better reviewer

This wildly underrated skill allows the best marketers to control and accelerate content creation. And it’s a skill that you can learn.

Three reasons why it’s better to write fresh copy than “finesse” your existing content

Katy discusses why bringing in a copywriter to create content from scratch is often more efficient (and more effective) than asking them to copyedit existing work.

The difference between academic writing and engaging marketing content

Three things to cut and three things to keep as you switch from writing essays to marketing content.

How to level up your copy and avoid common writing mistakes

See the highlights from the seven deadly sins of B2B marketing content webinar. Learn how to avoid them to level up your copy – and deliver outstanding results.

Five things you should know before becoming a B2B Copywriter

Thinking of applying for a job as a Copywriter – but not *fully* sure what the job entails? Here are five things you should know.

5 go-to writing techniques to make your B2B copy more readable

In B2B marketing, we’re often called upon to write about obscure and complex topics. These five techniques can make your writing more readable, accessible, and digestible.

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