How long is the perfect sentence in B2B copy?

A major way you can make your B2B content more readable is to shorten your sentences. But how short are we talking?

How to create better content, by being a better reviewer

This wildly underrated skill allows the best marketers to control and accelerate content creation. And it’s a skill that you can learn.

The difference between academic writing and engaging marketing content

Three things to cut and three things to keep as you switch from writing essays to marketing content.

How to level up your copy and avoid common writing mistakes

See the highlights from the seven deadly sins of B2B marketing content webinar. Learn how to avoid them to level up your copy – and deliver outstanding results.

Five things you should know before becoming a B2B Copywriter

Thinking of applying for a job as a Copywriter – but not *fully* sure what the job entails? Here are five things you should know.

How to write great content about HR technology

How do you balance the "human" with the "technology" when you're writing about HR tech? Katy has seven suggestions.

Writing for the public sector? Follow these six tips from sector experts

The public sector has its own priorities, challenges, motivations and language. Generic B2B content won't work for this extraordinary audience, so we gathered six tips from experts in the sector.

Cutting it short: when and when not to use contractions in your writing

Contractions can give your copy a personal tone, but they can also add unwanted complexity to your work. Here are the dos and don’ts of cutting it short.

A crash course in B2B blog writing | B2B Content Tuesday

B2B blogging has had something of a renaissance lately. But it's a crowded market – so your blog needs to deliver real, clear value if it's going to stand out. Here’s how…

You are a cartographer (and other hard-won advice on B2B white papers)

Kieran gets nostalgic for indoor gatherings, and waves you quietly into an imaginary lecture theatre, where he’s just beginning his class on B2B white papers….

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