Writing for virtual reality – where do you start?

As more B2B marketers consider virtual reality, Katy speculates about what scriptwriting might look like in the age of VR.

How to write an awards entry (and win*)

At this time of year, we're up to our armpits in awards entries; mostly for clients, but sometimes for us too (Best Digital Marketing at the Cornwall Business Awards, you say?). Here's how we write a winner.

Podcast: how to write up a B2B marketing event

In the first episode of the post-Emily era, copywriter George joins the gang to talk about how to turn a B2B marketing event into compelling content (and why we should fear hi-tech lifts).

A basic structure you can use for almost any blog post

Don’t know how to start your blog post? Just follow these headings, and you’ll have a simple structure to help you get writing...

How to rid B2B copy of its cliché addiction

Birds do it. Bees do it. And imaginary peas do it. Probably. We all use clichés as an everyday shorthand. But copywriters must learn to have a little more discipline – or risk having their writing written off.

Content Catalogue: How to write tweets that promote your content

If you want your content to engage and convert audiences, you need to get it out there. Twitter is a great promotional vehicle – but it requires some sharp copywriting skills, says Steve.

Five writing tips I wish I had been taught in school

English lessons in school were, for Emily, often obsessed with rules about the English language. Despite this, she wasn’t really taught how to write clearly and convincingly. In this post, Emily explores what she wishes she had been taught about writing.

Content Catalogue: ebooks explained

Are ebooks a part of your content marketing toolkit? Here’s a quick guide to why they should be – and how they should be.

The first rule of B2B copywriting: know your audience

Having a clear idea of your target customer - and writing for that person - is the key to successful B2B copywriting. Here's how to understand them.

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