Reviewing B2B copywriting? Steal our 15-point quality checklist

Here's a secret: writing B2B content is hard... and reviewing it is even harder. So to help, we score every draft on a 15-point scale. And we're happy for you to make it your own.

Content SOS: what to do when B2B writing goes wrong

It’s a heart-wrenching moment when your content misses the mark – but there’s no time to waste moping about it. Steve shares how to get a problem project back on track, and turn a content SOS into a memorable success.

11 Useful Writing Tips, from World-Famous Writers

With so much contradictory writing advice out there, it's difficult to know what's worth listening to and what's just someone with a grudge against conjunctions throwing their weight around. John investigates whether any tips from famous writers are actually helpful...

15 of the best copywriting tweets from #B2BCopyChat

A year to the day from the last #B2BCopyChat, we reflect on the best copywriting tips, rants, groans and GIFs from the archives

Music and words: the sounds that drive great copy

For many copywriters, headphones are an office essential. For others, they’re a needless distraction. Can music change how you write?

We went to the Copywriting Conference. Here’s what we learned…

One day. 200 copywriters. A dozen speakers... and a MASSIVE GREAT SHEDLOAD of writing tips. Sit back, and we'll tell you everything we learned at this year's Copywriting Conference.

The B2B Content Audio Blog #9: a foolproof blog post structure you can steal

In six minutes flat, you can pick up a structure that works for almost any blog post.

7 words you should NEVER use in B2B copy

George reveals the seven words he believes will instantly undermine an otherwise excellent piece of B2B marketing copy.

The B2B Content Audio Blog #6: how to interview subject matter experts

Give us six minutes, and we’ll give you six weird interview questions to transform your next content piece.

The B2B Content Audio Blog #5: the big mistake you’re making with titles

Learn why the present participle is ruining your B2B marketing headlines, and discover a clearer way to share your message.

Make your writing more effective

Get copywriting tips and advice — direct to your inbox every month: