When you engage us to work on a project, we’ll ask you to fill in a briefing document first of all. That gives us the bare bones of the information we need to deliver copy that meets your objectives.
Depending on the scope of the project, we may also conduct phone interviews with one or more of your internal experts or external contributors. That’s usually how we get to the meat of the story and understand the key points you need to get across.
We’ll also do our own research, to be sure we understand your customers’ motivations, pain points and buying behaviours, and the type of language they use and relate to.
We provide you with a first draft (or an outline, if it’s a longer piece, like an ebook or a video). We’ll liaise with you to get your feedback, and incorporate that into a second draft. Any final tweaks are made in a third draft.
When we have your approval, we’ll hand over the final copy for your designers to work on – or we can work with our own design partners to deliver the final piece.
Make your writing more effective
Get copywriting tips and advice — direct to your inbox every month:
Current trends in B2B copywriting and content – what’s in and what’s out
Advice for B2B marketers on making the most of copy in campaigns
Improve your own writing, and give constructive feedback to others
Practical tips, thought-provoking articles (and absolutely no spam, ever)
