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From Our Blog...

Podcast: Writing lead nurture emails people want to open

What can B2B copywriters do to improve the chances that lead nurture emails will generate opens and click throughs? Find out in this podcast episode.

Nine Sacred Principles of Badass B2B Web Copy

Nine Sacred Principles of Badass B2B Web Copy

Life is too short for bad B2B copy, so we’ve put together a guide to help you get it right first time, every time.
A close up of an airplane engine

How to write content for engineers – a primer for marketers

Engineers can be a challenging audience to write for. With these five tips, you can create content that engages them, builds trust and positions your brand as a subject expert.
Does your B2B tech copy pass these five tests?

Does your B2B tech copy pass these five tests?

For marketers reviewing content, it can be tricky to pinpoint exactly what you do and don’t like about someone’s writing. Start with these five questions.

Chatbots and virtual assistants are still young – it’s down to copywriters to help them grow up

Without great copy, chatbots and virtual assistants would be useless. It’s time for copywriters to stop worrying about SKYNET and get back to basics.

Lessons from the silver screen: a Hollywood guide to B2B video writing

Lessons from the silver screen: a Hollywood guide to B2B video writing

From Se7en to Butch Cassidy and the Sundance Kid, Hollywood screenwriting can tell us a lot about what works when writing a B2B video.
Five easy ways to improve your B2B copywriting

Five easy ways to improve your B2B copywriting

Newish to B2B copywriting – or fancy a quick technique tune-up? Here are five easy tips to give your copy a boost; maximum impact, minimal fuss.

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Podcast: Writing lead nurture emails people want to open

What can B2B copywriters do to improve the chances that lead nurture emails will generate opens and click throughs? Find out in this podcast episode.

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