From Our Blog...
What happens in a B2B messaging workshop?
It’s something we get asked to do more and more – but what exactly happens in a messaging workshop, how long will it take, and what will you get out of it? Here’s our guide for marketers.
When is thought leadership NOT thought leadership?
It seems like everybody wants to be a thought leader these days. But when is thought leadership just… window dressing? Let’s get to the bottom of this.
Does your B2B tech copy pass these five tests?
For marketers reviewing content, it can be tricky to pinpoint exactly what you do and don’t like about someone’s writing. Start with these five questions.
How to write about SaaS
Writing about Software-as-a-Service (SaaS)? The key might actually be to not write about it at all. George explains…Our Work
Our favourite copywriting briefs: TCS ABM campaign
This award-nominated ABM campaign – raising Tata Consultancy Services’ profile among retail decision-makers – needed us to write 29 bespoke reports in four weeks.
Our favourite briefs: TomTom Telematics “Better Together”
When MOIGlobal asked us to write web and email copy to wrap around their brilliant Better Together video for TomTom, we had to get right to the point.
Our favourite briefs: “Beat Your Hidden Hiring Biases” eBook
SkillSurvey wanted to make the case for rising above gender, age and race biases, and hiring diversely. We took a scientific approach…
Podcast 61: what can you buy to improve your B2B writing?
What’s the best purchase to improve your copywriting? The team talk keyboards, monitors, software and tech.
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