From Our Blog...
Podcast: What copywriters need to know about Account-Based Marketing
In a world swamped by generic content, could ABM be the solution B2B marketers need to stand out? And if it is – what does this mean for copywriters?
The Radix guide to interviewing subject matter experts
Great B2B marketing content starts with interviewing a subject matter expert. Here are our tips for mastering this crucial content creation skill.
Chat bots: the next big opportunity for copywriters?
Forget apps; all the cool companies want you to interact with them via bots. Wo King from Hi9 talks to us about why that’s exciting news for copywriters.
Copywriting for Account-Based Marketing: what marketers (and content writers) need to know
Could ABM be the saviour B2B content marketing was looking for – and will there be enough decent copywriters to carry it all out? David talked to some experts…
Kung Fu Secrets of B2B Copywriting: Be Specific
If your copy includes the words “whether”, “variety” or “range”, it might not be specific enough to make your point. Here’s why...
Four content format ideas to help you stand out
As the content marketing noise gets louder, differentiation is hard. We look at four types of content that can help get your message heard above the din.
How to brief a B2B copywriter
The secret to getting some great copy? It isn’t just hiring a great copywriter. It’s giving a great brief.
Lessons in B2B content marketing from the world’s greatest scavenger hunt
What can an annual international scavenger hunt teach B2B marketers about content planning, creativity and communication? Welcome to GISHWHES.
Three people your B2B copywriter definitely needs to meet
As a marketer, it can be daunting to put your suppliers in direct contact with the characters inside your organisation. But for writers, it’s a gift.Our Work
Podcast: What copywriters need to know about Account-Based Marketing
In a world swamped by generic content, could ABM be the solution B2B marketers need to stand out? And if it is – what does this mean for copywriters?
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