This award-nominated ABM campaign – raising Tata Consultancy Services’ profile among retail decision-makers – needed us to write 29 bespoke reports in four weeks.
“ Radix stands way above the pack. They work hard to understand the client, the products and the target audiences. Then produce clear, compelling stories that simplify even the most complex topic. These guys are pros. ”
— Doug Kessler, Co-Founder, Velocity Partners
Award-winning marketer Mwamba Kasanda shares how much work it takes to get stakeholders to buy your big idea – and the importance of having a strong story.
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