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Podcast: What’s so hard about writing engaging B2B marketing content?

Consistently, B2B content marketers find it hard to create content that audiences give a damn about. But what’s the big challenge – and what can copywriters do to make it engaging? Listen in, and find out.

Four content format ideas to help you stand out

Four content format ideas to help you stand out

As the content marketing noise gets louder, differentiation is hard. We look at four types of content that can help get your message heard above the din.
“Content Tilt” and other trends from the B2B Marketing Summit 2016

“Content Tilt” and other trends from the B2B Marketing Summit 2016

This year’s B2B Marketing Summit collected some of the biggest names in the industry to discuss the latest trends. Here are the key takeaways for copywriters.
5 things I learned about coding from “Mission to Mars”

5 things I learned about coding from “Mission to Mars”

I watched 35 teenagers send autonomous robots on a series of nail-biting challenges. Even as an outsider, it taught me about the reality of coding.
How to build a nonsensical Twitterbot on the Raspberry Pi

How to build a nonsensical Twitterbot on the Raspberry Pi

Want to create a nonsensical Twitterbot based on existing Twitter accounts and run the bot from your Raspberry Pi? Then this guide is for you.
5 questions with Joe Pulizzi: the problem of unused content

5 questions with Joe Pulizzi: the problem of unused content

We asked the godfather of content marketing to shed some light on a baffling industry statistic: why does up to 80% of B2B marketing content go unused?
How to brief a B2B copywriter

How to brief a B2B copywriter

The secret to getting some great copy? It isn’t just hiring a great copywriter. It’s giving a great brief.
Three people your B2B copywriter definitely needs to meet

Three people your B2B copywriter definitely needs to meet

As a marketer, it can be daunting to put your suppliers in direct contact with the characters inside your organisation. But for writers, it’s a gift.
reddit v Quora: how can you use them in B2B marketing?

reddit v Quora: how can you use them in B2B marketing?

Blogs, web copy and nurture campaigns: the Radix team reflect on the big trends of 2015 in B2B copywriting and content marketing—and our hopes for 2016.

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Podcast: What’s so hard about writing engaging B2B marketing content?

Consistently, B2B content marketers find it hard to create content that audiences give a damn about. But what’s the big challenge – and what can copywriters do to make it engaging? Listen in, and find out.

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