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From Our Blog...

Chatbots and virtual assistants are still young – it’s down to copywriters to help them grow up

Without great copy, chatbots and virtual assistants would be useless. It’s time for copywriters to stop worrying about SKYNET and get back to basics.

Nine Sacred Principles of Badass B2B Web Copy

Nine Sacred Principles of Badass B2B Web Copy

Life is too short for bad B2B copy, so we’ve put together a guide to help you get it right first time, every time.
Does your B2B tech copy pass these five tests?

Does your B2B tech copy pass these five tests?

For marketers reviewing content, it can be tricky to pinpoint exactly what you do and don’t like about someone’s writing. Start with these five questions.
What Microsoft’s new Blue Screen of Death can teach us about voice and tone

What Microsoft’s new Blue Screen of Death can teach us about voice and tone

The blue screen of death might not seem like an obvious source for a lesson in tech copywriting — but you’d be surprised. Katy explores what we can learn from everyone’s favourite error screen.
Five easy ways to improve your B2B copywriting

Five easy ways to improve your B2B copywriting

Newish to B2B copywriting – or fancy a quick technique tune-up? Here are five easy tips to give your copy a boost; maximum impact, minimal fuss.

Our Work

Chatbots and virtual assistants are still young – it’s down to copywriters to help them grow up

Without great copy, chatbots and virtual assistants would be useless. It’s time for copywriters to stop worrying about SKYNET and get back to basics.

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