From Our Blog...
Death to the present participle, or why “-ing” is not your friend in B2B headlines
B2B copywriters rely too much on present participles in headlines, straplines and titles. Here’s why that’s a bad thing.
How to write content for engineers – a primer for marketers
Engineers can be a challenging audience to write for. With these five tips, you can create content that engages them, builds trust and positions your brand as a subject expert.
Nine Sacred Principles of Badass B2B Web Copy
Life is too short for bad B2B copy, so we’ve put together a guide to help you get it right first time, every time.
Does your B2B tech copy pass these five tests?
For marketers reviewing content, it can be tricky to pinpoint exactly what you do and don’t like about someone’s writing. Start with these five questions.Chatbots and virtual assistants are still young – it’s down to copywriters to help them grow up
Without great copy, chatbots and virtual assistants would be useless. It’s time for copywriters to stop worrying about SKYNET and get back to basics.
Lessons from the silver screen: a Hollywood guide to B2B video writing
From Se7en to Butch Cassidy and the Sundance Kid, Hollywood screenwriting can tell us a lot about what works when writing a B2B video.Our Work
Our favourite briefs: TomTom Telematics “Better Together”
When MOIGlobal asked us to write web and email copy to wrap around their brilliant Better Together video for TomTom, we had to get right to the point.
50th podcast special: 50 copywriting tips to make you a better writer
Want to be a better writer? Then give us, and select leading B2B copywriters, 28 minutes and 53 seconds of your time.
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