Typical. You spend ages looking for a B2B copywriter who can deliver the goods, then along comes a whole warehouse of them.

Hi; we’re Radix. We write copy for B2B tech agencies and brands. And if you’re looking for content that gives you an edge, you’ve come to the right place.

We're a great fit. Here's why...

Client projects

tcs retail ABM content

ABM content writing: TCS retail campaign

This award-nominated ABM campaign – raising Tata Consultancy Services’ profile among retail decision-makers – needed us to write 29 bespoke reports in four weeks.
techtrade case study Case studies

Tectrade: technology case study

Writing a case study is always better when we can use the customer’s own words. Here’s how Kieran helped Tectrade put a happy client in the spotlight.
See more of our work

“ Radix stands way above the pack. They work hard to understand the client, the products and the target audiences. Then produce clear, compelling stories that simplify even the most complex topic. These guys are pros. ”

— Doug Kessler, Co-Founder, Velocity Partners

Highlights from our blog

cybersecurity content writing

Articles
– April 22, 2020

Can you write about cybersecurity without being negative?

In cybersecurity, marketing is often negative by default. Here’s how to ensure your content doesn’t trigger your audience’s notification fatigue.
B2B writing quality checklist

Articles
– May 14, 2019

Reviewing B2B copywriting? Steal our 15-point quality checklist

Here's a secret: writing B2B content is hard... and reviewing it is even harder. So to help, we score every draft on a 15-point scale. And we're happy for you to make it your own.
Report on B2B Content Marketing Problems

Articles
– January 29, 2020

Research report: barriers to B2B marketing content

105 B2B content marketers shared their problems and frustrations with us. Now, we'll share them with you (with commentary and advice from industry experts, for good measure).
Read more from our blog

Podcasts

Podcast
— March 30, 2021

Podcast 94: how to write great content for ABM (now that *everyone* is doing it)

What kind of content stands out, now ABM is so popular? To find out, we talk to Accenture’s Head of ABM for Europe, Rhiannon Blackwell.

Read post >
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