Typical. You spend ages looking for a B2B copywriter who can deliver the goods, then along comes a whole warehouse of them.

Hi; we’re Radix. We write copy for B2B tech agencies and brands. And if you’re looking for content that gives you an edge, you’ve come to the right place.

We're a great fit. Here's why...

Client projects

tcs retail ABM content

ABM content writing: TCS retail campaign

This award-nominated ABM campaign – raising Tata Consultancy Services’ profile among retail decision-makers – needed us to write 29 bespoke reports in four weeks.
techtrade case study Case studies

Tectrade: technology case study

Writing a case study is always better when we can use the customer’s own words. Here’s how Kieran helped Tectrade put a happy client in the spotlight.
See more of our work

“Radix stands way above the pack. They work hard to understand the client, the products and the target audiences. Then produce clear, compelling stories that simplify even the most complex topic. These guys are pros.”

— Doug Kessler, Co-Founder, Velocity Partners

Highlights from our blog

Blackboard with maths equations written all over it to illustrate the blog titled Common Maths misconceptions in B2B copy and how to avoid them.

Articles
– January 18, 2022

Common maths mistakes in B2B content – and how to overcome them

There are several mathematical misconceptions that are surprisingly common in B2B copywriting. Here’s how you can avoid them.
16 numbers on a board

Articles
– May 14, 2019

Reviewing B2B copywriting? Steal our 16-point quality checklist

Here's a secret: writing B2B content is hard... and reviewing it is even harder. So to help, we score every draft on a 16-point scale. And we're happy for you to make it your own.
Report on B2B Content Marketing Problems

Articles
– January 29, 2020

Research report: barriers to B2B marketing content

105 B2B content marketers shared their problems and frustrations with us. Now, we'll share them with you (with commentary and advice from industry experts, for good measure).
Read more from our blog

Podcasts

Podcast
— April 29, 2022

B2BQ&A 106.5: How to make boring B2B subjects more interesting (part 2)

We return to Dave Briggs’ question: how to make boring B2B subjects more interesting. This time, we hear from award-winning marketer Brian Macreadie.

Read post >
Hear more Podcasts

Improve your own writing: get our monthly copywriting tips

Receive regular B2B content writing tips and advice — from our team of writers, direct to your inbox: