From Our Blog...
What happens in a B2B messaging workshop?
It’s something we get asked to do more and more – but what exactly happens in a messaging workshop, how long will it take, and what will you get out of it? Here’s our guide for marketers.
How to scale up your B2B copywriting (without sacrificing quality)
Big B2B campaigns need more than one writer to deliver all the copy – but how do you ensure consistency across their output? We think we’ve cracked it.
A basic structure you can use for almost any blog post
Don’t know how to start your blog post? Just follow these headings, and you’ll have a simple structure to help you get writing...
When is thought leadership NOT thought leadership?
It seems like everybody wants to be a thought leader these days. But when is thought leadership just… window dressing? Let’s get to the bottom of this.Our Work
Our favourite copywriting briefs: TCS ABM campaign
This award-nominated ABM campaign – raising Tata Consultancy Services’ profile among retail decision-makers – needed us to write 29 bespoke reports in four weeks.
Our favourite briefs: TomTom Telematics “Better Together”
When MOIGlobal asked us to write web and email copy to wrap around their brilliant Better Together video for TomTom, we had to get right to the point.
Our favourite briefs: “Beat Your Hidden Hiring Biases” eBook
SkillSurvey wanted to make the case for rising above gender, age and race biases, and hiring diversely. We took a scientific approach…
Podcast 59: writing email subject lines, B2B InTech 2018
Steve shares five proven ways to write B2B email subject lines… plus one crazy thought you might have overlooked. David reports from B2B InTech 2018.
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