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Typical. You spend ages looking for a B2B copywriter who can deliver the goods, then along comes a whole warehouse full of them…

Hi; we’re Radix. We write copy for B2B tech marketing. And if you’re looking for content that gives you an edge, you’ve come to the right place.

Standout content? Step this way...

Client projects

tcs retail ABM content

ABM content writing: TCS retail campaign

This award-nominated ABM campaign – raising Tata Consultancy Services’ profile among retail decision-makers – needed us to write 29 bespoke reports in four weeks.
techtrade case study Case studies

Tectrade: technology case study

Writing a case study is always better when we can use the customer’s own words. Here’s how Kieran helped Tectrade put a happy client in the spotlight.
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“Radix stands way above the pack. They work hard to understand the client, the products and the target audiences. Then produce clear, compelling stories that simplify even the most complex topic. These guys are pros.”

— Doug Kessler, Co-Founder, Velocity Partners

Highlights from our blog

black and yellow background with letters U and S holding hands on the foreground.

Articles
– December 14, 2022

7 ways to make your B2B writing more inclusive

It isn’t always easy to write inclusively – but it is always important. Here’s why, and what you can do to be more inclusive in your B2B content.
16 numbers on a board

Articles
– February 28, 2019

Reviewing B2B copywriting? Steal our 16-point quality checklist

Writing B2B content is hard. But reviewing it is far from easy. To help, we score every draft on a 16-point scale. And we're happy for you to make it your own.
Report on B2B Content Marketing Problems

Articles
– January 29, 2020

Research report: barriers to B2B marketing content

105 B2B content marketers shared their problems and frustrations with us. Now, we'll share them with you (with commentary and advice from industry experts, for good measure).
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Podcasts

Podcast
— March 8, 2023

B2BQ&A 110: How can you find the right SEO keywords for niche B2B content?

In this episode, Andy Crestodina talks us through the challenges and opportunities of keyword research in a niche B2B market.

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