From Our Blog...
Death to the present participle, or why “-ing” is not your friend in B2B headlines
B2B copywriters rely too much on present participles in headlines, straplines and titles. Here’s why that’s a bad thing.
How to write content for engineers – a primer for marketers
Engineers can be a challenging audience to write for. With these five tips, you can create content that engages them, builds trust and positions your brand as a subject expert.
White papers v ebooks: what are they, who are they for, and which do you need?
It’s the clash of the mid-funnel heavyweights – but which format wins? John compares the two content marketing titans, and tells you when and how you might want to use each one.
Does your B2B tech copy pass these five tests?
For marketers reviewing content, it can be tricky to pinpoint exactly what you do and don’t like about someone’s writing. Start with these five questions.
In defence of the semicolon – probably B2B’s least favourite punctuation mark
Kieran explains why the semicolon deserves your full support – and how to deploy it to (subtly) devastating effect in your B2B marketing copy.
Who’s in the C-suite… and how do you write for them?
“C-suite” is a term that’s used a lot in B2B marketing. Most of us understand what it refers to but who’s actually in the suite? And how do you write for each persona?Our Work
Our favourite briefs: IRM EU GDPR and Third Party Management guides
Writing a guide to help companies understand the changing data retention, management and contracting regulations arriving with EU GDPR—specifically those relating to how third parties manage your data.
Our favourite briefs: Tectrade Case Study
How we helped Tectrade shout about their client’s success.
Podcast: Do you need jargon in effective B2B marketing copy?
Does jargon ever have a place in B2B marketing copy? Listen to Good Copy, Bad Copy: The B2B Copywriting Podcast, to find out how to get jargon right.
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