From Our Blog...
Subject lines: the secret shortcut into the subconscious
Most B2B marketers believe the sole purpose of a subject line is to get your email opened. Steve explains why that isn’t even half the job.
What happens in a B2B messaging workshop?
It’s something we get asked to do more and more – but what exactly happens in a messaging workshop, how long will it take, and what will you get out of it? Here’s our guide for marketers.
Does your B2B tech copy pass these five tests?
For marketers reviewing content, it can be tricky to pinpoint exactly what you do and don’t like about someone’s writing. Start with these five questions.
A basic structure you can use for almost any blog post
Don’t know how to start your blog post? Just follow these headings, and you’ll have a simple structure to help you get writing...Our Work
ABM content writing: TCS retail campaign
This award-nominated ABM campaign – raising Tata Consultancy Services’ profile among retail decision-makers – needed us to write 29 bespoke reports in four weeks.
TomTom Telematics: “Better Together” email and web copy
When MOIGlobal asked us to write web and email copy to wrap around their brilliant Better Together video for TomTom, we had to get right to the point.
SkillSurvey: “Beat Your Hidden Hiring Biases” eBook
SkillSurvey wanted to make the case for rising above gender, age and race biases, and hiring diversely. We took a scientific approach…
Podcast 63: writing B2B copy for international audiences
How can you make sure your copy stays engaging, even after translation? Expert Anja Jones tells all…
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