From Our Blog...
Death to the present participle, or why “-ing” is not your friend in B2B headlines
B2B copywriters rely too much on present participles in headlines, straplines and titles. Here’s why that’s a bad thing.
How to write content for engineers – a primer for marketers
Engineers can be a challenging audience to write for. With these five tips, you can create content that engages them, builds trust and positions your brand as a subject expert.
Does your B2B tech copy pass these five tests?
For marketers reviewing content, it can be tricky to pinpoint exactly what you do and don’t like about someone’s writing. Start with these five questions.
How to be a better B2B writer, in 50 copywriting tips
Is this the definitive guide to B2B copywriting? We couldn’t possibly comment. But we can promise you 50 practical writing tips in a single blog post…Our Work
Our favourite briefs: IRM EU GDPR and Third Party Management guides
Writing a guide to help companies understand the changing data retention, management and contracting regulations arriving with EU GDPR—specifically those relating to how third parties manage your data.
Our favourite briefs: Tectrade Case Study
How we helped Tectrade shout about their client’s success.
Podcast: style guide v tone and voice. What’s the difference?
What makes a great style guide? Listen to Good Copy, Bad Copy: The B2B Copywriting Podcast for tips on writing a guide your content creators will love.
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