Radix Communications

Hi, we’re Radix. If you’re looking for B2B tech copy that gives you an edge, you’ve come to the right place.

From Our Blog...

Articles
David McGuire – September 29, 2016

Do case studies still count as content?

There's something odd about the latest trends report from CMI and Marketing Profs. Can it be true that case studies no longer count as marketing content? And if so, what does that make them?

Podcasts
Emily King – September 21, 2016

Podcast: What copywriters need to know about Account-Based Marketing

In a world swamped by generic content, could ABM be the solution B2B marketers need to stand out? And if it is – what does this mean for copywriters?

Articles
George Reith – September 14, 2016

The Radix guide to interviewing subject matter experts

Great B2B marketing content starts with interviewing a subject matter expert. Here are our tips for mastering this crucial content creation skill.

Articles
Fiona Campbell-Howes – August 10, 2016

Chat bots: the next big opportunity for copywriters?

Forget apps; all the cool companies want you to interact with them via bots. Wo King from Hi9 talks to us about why that’s exciting news for copywriters.

Articles
David McGuire – September 7, 2016

Copywriting for Account-Based Marketing: what marketers (and content writers) need to know

Could ABM be the saviour B2B content marketing was looking for – and will there be enough decent copywriters to carry it all out? David talked to some experts…

Videos
David McGuire – September 1, 2016

Kung Fu Secrets of B2B Copywriting: Be Specific

If your copy includes the words “whether”, “variety” or “range”, it might not be specific enough to make your point. Here’s why...

Articles
John Kerrison – July 20, 2016

Four content format ideas to help you stand out

As the content marketing noise gets louder, differentiation is hard. We look at four types of content that can help get your message heard above the din.