B2B content writing examples

Since 2007, we’ve completed more than 11,000 successful content writing projects for B2B technology marketers worldwide. Below, our copywriters and project managers share a few examples of their favourite work.

All Work

screen shot image of a blog post on The Smart Cube's website blog page. Blog posts

The Smart Cube blog series: Datawatch

A series of blog posts on surprising subjects to help raise awareness of The Smart Cube’s data analytics expertise. The first one’s entitled “Lost in the Woods? Analytics Might Save Your Life.”
Screen shot: the first of Thoughtworks four "Data Mesh in pracrice" articles: "Getting off to the right start" Articles

Thoughtworks article series: Data Mesh in practice

Thoughtworks’ partnership with Roche was a milestone in the company’s journey with Data Mesh — taking the approach beyond theory, and bringing it to life for a large healthcare organisation.
image shows front cover of ebook How to succed at decarbonisaton by Mitie a Radix client Ebooks

Mitie ebook: How to succeed at decarbonisation

The hero asset of a broader content strategy, this ebook highlights the five biggest barriers to decarbonisation – and helps readers understand how they can overcome them.
Udemy business case study on purple and white background Case studies

Udemy Business case study: Sopra Steria’s move to online training

This case study explains how Udemy Business helped Sopra Steria increase the scale, scope, agility, and speed of its learning and development programme.
Screen shot of client RHDHV case study on Vallei en Veluwe: Can treated wastewater provide new freshwater sources? Case studies

Royal HaskoningDHV case study: can technology overcome drought?

With water scarcity set to affect half the world by 2030, this case study shows how new, modular water technology can help.
A screenshot of the Royal HaskoningDHV blog post "World Maritime Day 2022 – the need for greener shipping and the effects on ports". The graphic shows a container ship in port, surrounded by wind turbines. Blog posts

Royal HaskoningDHV blog posts: sustainability in the maritime industry

This pair of blog posts addressed key trends in the maritime industry: the need for sustainability, the changing climate, and economic uncertainty.
A picture of the first blog post: Get ready for PS22/9 – Part 1: The new Consumer Duty highlights old challenges Articles

ieDigital insight articles: PS22/9 Consumer Duty compliance

We helped ieDigital create a highly practical two-part blog article, helping financial institutions and FinTechs meet new consumer duties.
Network security blog post entitled "Everything's coming together for Sophos SASE" Blog posts

Sophos blog post: Secure Access Service Edge (SASE)

Claire’s interview and blog post helped network security expert Daniel Cole to share Sophos’ vision and approach.
CACI Child Services: thought leadership blog posts Blog posts

CACI Child Services: thought leadership blog posts

CACI Ltd’s Marc Radley is an expert in using technology to improve public services for children and young people. He has some strong opinions, and this series of blog posts helped to make them clear.
B2B Report writing Ebooks

AdviserPlus: Mental Health Report 2018

In B2B, less is usually more. So when David needed to add impact to this important report into workplace mental health, he started by cutting 40% of its length.
IRM: EU GDPR and Third Party Management guides Ebooks

IRM: EU GDPR and Third Party Management guides

Writing a guide to help companies understand the changing data retention, management and contracting regulations arriving with EU GDPR—specifically those relating to how third parties manage your data.
tcs retail ABM content

ABM content writing: TCS retail campaign

This award-nominated ABM campaign – raising Tata Consultancy Services’ profile among retail decision-makers – needed us to write 29 bespoke reports in four weeks.
techtrade case study Case studies

Tectrade: technology case study

Writing a case study is always better when we can use the customer’s own words. Here’s how Kieran helped Tectrade put a happy client in the spotlight.
spirent b2b magazine article Articles

Spirent: B2B magazine article writing (automotive)

A manufacturer of test and measurement equipment for GPS and other positioning technologies, Spirent wanted to increase brand awareness in the automotive sector.
Workbrands: "Waterpark" Visual Article Articles

Workbrands: “Waterpark” Visual Article

An engaging visual article challenging one of our industry’s most iconic metaphors – and offering up an exciting new alternative.
Lola tech blog post Blog posts

Lola Tech launch event blog writing

Lola Tech, an exciting software dev, wanted its official launch event and unique culture commemorated in a kick-ass blog post.
Veeam up article Articles

VeeamUP B2B tech magazine and articles

Tight deadlines can make writing and editing Veeam’s quarterly magazine a challenge – but when the results are this good, it’s a privilege to be involved.
skill survey hidden bias Ebooks

SkillSurvey: “Beat Your Hidden Hiring Biases” eBook

SkillSurvey wanted to make the case for rising above gender, age and race biases, and hiring diversely. We took a scientific approach…
Penzance Dry Dock Web copy

Penzance Dry Dock: engineering web copy

Part of an extensive investment at the oldest working Dry Dock in Europe, writing copy to match this striking new website felt like a real treat.
VoxGen web copy case study Web copy

VoxGen: IVR website copywriting

When VoxGen revamped its website, our challenge was to reflect their fresh, conversational approach to software design in the site copy. We’re really pleased with the result.
tomtom case study Email

TomTom Telematics: “Better Together” email and web copy

When MOIGlobal asked us to write web and email copy to wrap around their brilliant Better Together video for TomTom, we had to get right to the point.

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