The short version is: "We won’t do anything with your data that we wouldn’t be happy for someone to do with ours." You can read a slightly longer version (which is hopefully still easy to read and understand) below.
Hello; we’re Radix Communications Limited. And we keep a small amount of personal information about people who communicate with us about business.
We take our data privacy responsibilities very seriously. So we use the personal information we collect in a few, limited ways (you can read about them below), and we never, ever share personal information with third parties.
This page is about the ways we may collect, store, and use your data if you interact with us.
If you have any questions, requests or complaints about the way we have collected, stored or used your data, please email firstname.lastname@example.org. Seriously; it’s no problem.
If you sign up for our monthly(ish) tips and advice email, we’ll collect your name and email address, which we’ll store in our Mailchimp email marketing database and our separate CRM system (see below).
We’ll use this information to send you the monthly email you requested (which will have insight, advice and tips, not sales messages). We won’t send you anything else, unless you clearly ask us to.
We won’t add you to our newsletter mailing list unless you explicitly sign up for the newsletter via the form on our website and the confirmation email you’ll get afterwards.
You can unsubscribe from our newsletter at any time by clicking on the “unsubscribe” link at the bottom of the newsletter email. (No hard feelings.)
From time to time we make our content available to download from other organisations’ websites.
If you registered to access this content, that third party will usually pass your registration information on to us.
We may use this information to create or add to a record about you in our CRM system (see below).
We may also use this information to follow up with you – for example, to ask if you found the content useful, or to offer you more content on a related subject.
If you interact with us in a business capacity by email, on social media, or in person, if you sign up for our monthly email updates, or if you otherwise engage with our marketing content, we may create a record for you in our CRM system.
That’s because we assume you have a professional interest in Radix Communications, so we collect some information to help us understand more about you and your interest in Radix, with a view to building a mutually beneficial business relationship with you.
We’ll record any relevant information you let us know about you, like your name, job title, company, email address, phone numbers, and links to your social media accounts.
The CRM software may pull a photo of you from one of your social media accounts, and add it to your record. We promise not to stare.
If we know that you subscribe to our regular content, like our email updates or our monthly podcast, we’ll make a note of that.
We may record any business-related contact that we have with you, including emails, phone conversations, and social media engagement.
We will keep these records in our CRM indefinitely, unless you ask us to delete them.
Unless your engagement with us reaches a stage where we are actively talking about doing business together, we won’t use this information to make unsolicited sales calls to you, or to email you any content you haven’t asked us for.
EXCEPT: very occasionally, when we think you may have interesting knowledge and expertise to share, we may contact you to ask if you would like to participate in one of our content marketing activities, such as being interviewed for a Radix blog, or making a guest appearance on our podcast. (This will not be a pretext for selling to you; you just seem interesting.)
If our records suggest you have a business interest in what we do, then we might use your data to offer you further content on third party websites, like search engines and social media platforms. (This data is hashed when it’s transferred, so as not to be personally identifiable.)
Obviously, we don’t have anything to gain by annoying you. So if we use this approach, we’ll do our best to ensure any such messages are relevant, interesting, useful, and unobtrusive.
If you seem like the kind of person we really want to work with, we may also use your information to locate other people who have things in common with you.
We use Google Analytics to keep track of things like how many people come to our website, whether you enjoy it, and which content you like best (we show our copywriters a little graph every month; it’s really rather sweet). We also like to work out how many visitors from other countries read our pages, because we’re vain like that.
From time to time Radix recruits new employees, both directly and through third-party agencies.
During recruitment drives we collect CVs and covering letters which contain personal information like names, postal addresses, dates of birth, contact details, and – sometimes – photographs.
Often, we also receive unsolicited CVs and other types of job application.
We store this information in a protected OneDrive folder.
We collect and store this information for four main reasons:
Unless you become an employee of Radix Communications Limited, we will routinely delete and destroy this information after a maximum of five years.
We never hassle people for business. But occasionally, we’ll make the first move and contact a company we’d especially like to work with, if we have a strong belief they’d benefit from our services.
That means we sometimes use data that wasn’t given to us. But in such cases, we only use contact data that’s publicly available (we don’t buy third party data) and only related to work (not personal). This might include your name, work email, phone number, address, or social media profile information.
This data is only stored on our CRM and we never hold data for longer than is necessary. This includes regular purges to ensure our database is relevant and up-to-date.
If you hear from us and you’d rather we never contact you again, please let us know (also, we’re sorry; we really thought you’d be interested). In such cases, we’ll generally keep a record of your data (because otherwise we’ll have nowhere to make a note that you don’t want to be contacted), but we’re happy to delete your data record if you’d rather.
Doubtless, the rapidly-changing digital marketing landscape will mean it soon becomes perfectly normal to use data in new ways we haven’t even thought of yet. If there’s any significant change to the arrangements outlined on this page, we’ll let you know and give you the opportunity to change your mind.
We think that’s all the ways we collect, store and use information. If you have any worries, please feel free to get in touch.
Get regular advice and insights from our team of specialist B2B tech writers and account managers, direct to your inbox.