Sitemap
Posts
B2B Content Hall of Fame
- B2BQ&A 113: What's the best B2B content EVER?
- Cast your vote: What is the best B2B content ever?
- B2BQ&A 103: What was the best B2B content of 2021?
- The best B2B content of 2021: which is your favourite?
- The best B2B content of 2020: cast your vote now
- What's the best B2B content of 2020?
- Podcast 79: The Best B2B Content of 2019
- The Best of B2B Content 2019 – it’s time to vote
- Nominate the best B2B content of 2019
- B2B Content Hall of Fame: the motor catalogue that repositioned a brand
- B2B Content Hall of Fame: Drawbotics' hyper-detailed TV office floor plans
- B2B Content Hall of Fame: Salesforce’s labours of love
- B2B Content Hall of Fame: making dry subjects engaging at Air Charter Service
- B2B Content Hall of Fame: the humour and humility of IBM’s Watson
- B2B Content Hall of Fame: how CB Insights created a God-tier newsletter
- Podcast 60: the lowdown on B2B messaging workshops
- B2B Content Hall of Fame: "A Video Conference Call in Real Life" (Zoom)
B2B Content Resources
- 4 places to look for inspired B2B content ideas
- How to review B2B marketing copy from ChatGPT
- 7 ways to make your B2B writing more inclusive
- UK vs US English: a (fairly) comprehensive checklist
- Research report: barriers to B2B marketing content
- Readability in B2B content: does your Flesch-Kincaid grade matter?
- Reviewing B2B copywriting? Steal our 16-point quality checklist
- Does your B2B tech copy pass these five tests?
- How to write an ebook for a B2B audience
B2B Content Tuesday
- A quick guide to ebooks and white papers | B2B Content Tuesday
- How to find the right voice and tone for your B2B content | B2B Content Tuesday
- How original research can boost your B2B content | B2B Content Tuesday
- Four ways to find original B2B content ideas | B2B Content Tuesday
- How can I make complex B2B content readable and compelling? | B2B Content Tuesday
- Four tips to help you write B2B case studies with impact | B2B Content Tuesday
- Eight ways to get other departments more engaged in marketing content | B2B Content Tuesday
B2B Marketing
- B2BQ&A 113: What's the best B2B content EVER?
- B2BQ&A 111: How can ABM content balance relevance and brand voice?
- From call to brief to copy – what’s the Radix copywriting process?
- How to atomise a big B2B content piece into smaller assets
- ChatGPT and B2B copywriters: mortal enemies or better together?
- How much tech knowledge do you need to become a B2B technology copywriter?
- 7 ways to make your B2B writing more inclusive
- Internship success for Izzy
- How to create better content, by being a better reviewer
- B2BQ&A 105: How do you evaluate B2B content quality?
- B2BQ&A 104: How can you keep your B2B content fresh?
- Our favourite B2B marketing insights from Ignite London 2021
- How to write content for procurement leaders in 2021
- Want to level-up your B2B podcasts? Here’s your essential audio kit list.
- Will your B2B blog post perform better as a LinkedIn article? Let’s investigate.
- How to write great content about HR technology
- Podcast 91: the Best B2B Content of 2020
- 10 things I learned about B2B content marketing in 2020
- Writing for the public sector? Follow these six tips from sector experts
- Podcast 90: telling stories with data
- The best B2B content of 2020: cast your vote now
- 7 ways to write B2B marketing content that has real value
- How original research can boost your B2B content | B2B Content Tuesday
- Should we rename "B2B content"? An interview with Palo Alto Networks marketer Mat Harper
- What's the perfect work environment for creating B2B content?
- 65 real quotes about B2B content marketing problems
- Podcast 80: Survey results special – barriers to effective B2B content
- Research report: barriers to B2B marketing content
- Podcast 78: Maths for B2B marketers
- The Best of B2B Content 2019 – it’s time to vote
- Nominate the best B2B content of 2019
- We asked, they answered: copywriting for B2B social media
- Podcast 72: stop telling B2B marketers to be "brave"
- A content marketer's guide to the B2B Marketing Expo 2019
- Podcast 70: how to write B2B copy for engineers
- Ghostwriting in B2B: fake content or essential thought leadership tool?
- Podcast 68: the best B2B content of 2018
- The B2B Content Audio Blog #13: how to run a B2B messaging workshop
- B2B Content Hall of Fame: the motor catalogue that repositioned a brand
- The B2B Content Audio Blog #4: content for Account-Based Marketing (ABM)
- Whatever happened to the content marketing heroes?
- B2B Content Hall of Fame: Drawbotics' hyper-detailed TV office floor plans
- How to write content about the Internet of Things
- Subject lines: the secret shortcut into the subconscious
- What happens in a B2B messaging workshop?
- How to write about SaaS
- Meet B2B marketing’s new must-have: The Marketing Lead Tamagotchi
- Podcast 38: Got content? B2B Marketing Summit 2016 takeaways
- How eight B2B copywriters tackled exactly the same brief
- Podcast 37: The battle to stop B2B content from going to waste
- How to brief a B2B copywriter
- reddit v Quora: how can you use them in B2B marketing?
- 3 big problems with “marketing to millennials” in B2B
- Three people your B2B copywriter definitely needs to meet
- Part of our funnel is missing: 3 kinds of asset content marketing forgot
- Editorial boards in B2B content marketing: a beginners’ guide
- Podcast 32: How to write a top-notch B2B landing page
- Radix and Lungfish join forces to meet B2B content demand
- How to create B2B content that gets media attention
- The Periodic Table of B2B Marketing Clichés
- Podcast 31: How to use an editorial board to drive B2B content creation
- Infographic: The 7 Types of B2B Copywriter – and How to Use Them
- Podcast 30: How to fire up your writers to create brilliant copy
- Five essential copywriting and content marketing podcasts
- Radix Copycast Episode 25: Creating truly useful B2B marketing content
- How to write an ebook for a B2B audience
- Poetry in B2B: a fact of life
- Radix Copycast Episode 23: What “intelligent content” means for B2B copywriters
- Poetry in B2B: epic sword of lightning, or really bad idea?
- Radix Copycast Episode 22: Five smart strategies to freshen up your B2B content
- Help - my client wants my copy to be “more sparkly”! What do I do?
- Radix Copycast Episode 21: 10 trends that rocked B2B copywriting and content marketing in 2014
- Why boring content isn’t bad content
- Content Catalogue: How to write tweets that promote your content
- Scripting podcasts: three tips for writing podcast episodes
- Radix Copycast Episode 20: Using emotion in B2B copy
- What’s the best way to target B2B content – hyper-personal, or aimed at buying teams?
- Content Catalogue: how to write a great B2B video voiceover
- Radix Copycast Episode 19 – Bringing comics to B2B marketing
- What can B2B marketers learn from their personal social media habits?
- Hiring B2B Copywriters: How I Picked My Writing Team
- Swearing in B2B copy: f**k yeah, or goodness gracious no!
- Radix Copycast Episode 18 – How to write for B2B on Twitter
- GHz, HDD, TB: Why B2C tech copy needs to step it up
- How I learned to stop worrying and love comics in B2B marketing
- Radix Copycast Episode 17 – Storytelling in B2B, the final frontier
- Radix Copycast Episode 16 – Can copywriters abandon Microsoft Word?
- We’ve been reading: five useful posts for marketing copywriters
- The worst thing about being a B2B technology copywriter
- How to write great visual content
- Radix Copycast Episode 15 – Six core skills every B2B technology copywriter needs
- Editorial Calendars: why you need one and how to make one in Trello
- Radix writing experiment: pair copywriting
- Radix Copycast Episode 14 – the true value of marketing copy
- The problem with establishing the true value of marketing copy
- Radix Copycast Episode 13 – Content marketing: this time it’s personal
- Radix Copycast Episode 12 - B2B copywriting trends of 2013
- Radix Copycast episode 11 – getting the right writer for your content marketing initiatives
- The seven types of B2B copywriter: which one is best for you?
- Getting started with B2B podcasting – eight quick tips for first-time podcasters
- Radix Copycast episode 10 – getting to grips with email lead nurturing campaigns
- Why everything you thought you knew about subject lines is wrong (maybe)
- How to write subject lines that get your marketing emails opened
- Radix Copycast episode 8 – how to get B2B tone of voice right (and how to get it wrong)
- A cheat’s guide to creating buyer personas in minutes
- Radix Copycast episode 7 - visual storytelling in B2B marketing
- Should B2B marketing content be long or short?
- Radix Copycast episode 6 - South West Digital Marketing Conference 2013 roundup
- Radix Copycast episode 5 – is shorter always better in marketing copy?
- Getting Started with B2B Podcasting
- Radix Copycast episode 4 – how to create better B2B case studies
- Radix Copycast episode 3 – getting to grips with storytelling in B2B
- Storytelling in B2B: more than just beginning – middle – end
- Radix Copycast episode 2 – the jargon conundrum and making boring things interesting
- Storytelling in B2B marketing: using the seven basic plots
- Welcome to the Radix Copycast - a copywriting podcast for B2B technology marketers
- The debut of How to Use Apostrophes
- Oracle and The Avengers: A Technology Copywriter’s Dream
- 3D Printers – a potential future for B2B content marketing
B2B Vacancies
- Vacancy: Junior Account Manager
- Vacancy: Senior B2B technology copywriter
- Want to get into B2B copywriting? The Radix Internship is back.
- JOB VACANCY: Executive Assistant (part-time).
- Join our team: we’re hiring a B2B technology copywriter
- How to be a B2B tech copywriter
- Want to be a B2B Copywriter? We're hiring.
- Wanted: brilliant B2B technology copywriter
- Three job opportunities: account manager, copywriter, and part-time marketing manager
- We need an amazing Account Manager. Is it you?
- If you write brilliant B2B tech content, there’s an opportunity in Cornwall
- Job vacancy: Junior B2B Copywriter
- Calling aspiring copywriters: we’re looking for two new interns
- We're holding out for a hero. Is it you? (Account manager wanted)
- Radix is looking for two copywriters to join our team
Client Questions Answered
- B2BQ&A 112: How can B2B content stay consistent when everything changes?
- How to brief your copywriter – in briefing documents and on calls
- B2BQ&A 111: How can ABM content balance relevance and brand voice?
- From call to brief to copy – what’s the Radix copywriting process?
- B2BQ&A 110: How can you find the right SEO keywords for niche B2B content?
- ChatGPT and B2B copywriters: mortal enemies or better together?
- B2BQ&A 109: What's the worst thing about briefing a B2B copywriter?
- B2BQ&A 108: How much B2B content actually gets read?
- Are you using hyphens correctly – and does it matter?
- B2BQ&A 107: Which kinds of content work for which B2B audiences?
- B2BQ&A 106.5: How to make boring B2B subjects more interesting (part 2)
- B2BQ&A 106: How can I make boring B2B subjects more interesting?
- Three reasons why it’s better to write fresh copy than “finesse” your existing content
- B2BQ&A 105: How do you evaluate B2B content quality?
- B2BQ&A 104: How can you keep your B2B content fresh?
- B2BQ&A 103: What was the best B2B content of 2021?
- B2BQ&A 102: Why is there so little humour in B2B content?
- What is long-form B2B content, and why does it work so well?
- A quick guide to ebooks and white papers | B2B Content Tuesday
- How to find the right voice and tone for your B2B content | B2B Content Tuesday
- How original research can boost your B2B content | B2B Content Tuesday
- A crash course in B2B blog writing | B2B Content Tuesday
- Four ways to find original B2B content ideas | B2B Content Tuesday
- Four tips to help you write B2B case studies with impact | B2B Content Tuesday
- 7 ways to liven up old-school B2B copy
- How to give copywriters better feedback
- Google Docs vs Microsoft Word: which is the best word processor for copywriters?
- Content SOS: what to do when B2B writing goes wrong
- 9 ways to measure B2B content performance (better than bounce rate)
- The B2B Content Audio Blog #13: how to run a B2B messaging workshop
- We need to talk: the power of a great briefing call
- Who should write your B2B copy? Hiring freelancers vs using an agency vs doing it yourself
- The Radix copywriting process: how do we work with our clients?
- Podcast 58: how to get value for money from your copywriter
- "How long will it take?" Five factors we consider when quoting for copywriting
- Good news for clients: we’re raising our blog writing prices
- Account managers: the unsung heroes of great B2B copy
- Proofing, copyediting, rewriting - what’s the difference?
- Booking a successful B2B web copy project: a clients’ FAQ
- How to scale up your B2B copywriting (without sacrificing quality)
Content Format Tips
- How to atomise a big B2B content piece into smaller assets
- Title case: to Capitalise or not to capitalise?
- How long is the perfect sentence in B2B copy?
- What is long-form B2B content, and why does it work so well?
- Want to level-up your B2B podcasts? Here’s your essential audio kit list.
- Podcast 95: how to write B2B social media content
- Podcast 94: how to write great content for ABM (now that *everyone* is doing it)
- UK vs US English: a (fairly) comprehensive checklist
- A quick guide to ebooks and white papers | B2B Content Tuesday
- How original research can boost your B2B content | B2B Content Tuesday
- Five things every good B2B video script should have
- A crash course in B2B blog writing | B2B Content Tuesday
- You are a cartographer (and other hard-won advice on B2B white papers)
- Four tips to help you write B2B case studies with impact | B2B Content Tuesday
- Podcast 85: B2B blog writing statistics – what's changed, and why?
- B2B Content Tuesday: writing ebooks and white papers
- We asked, they answered: copywriting for B2B social media
- How to write a B2B press release (that doesn't suck)
- Podcast 71-and-a-half: ABM copywriting... and an apology
- Podcast 71: how to write B2B social media content
- The B2B Content Audio Blog #12: 7 tips to help you write up a live event
- We went to the Copywriting Conference. Here's what we learned...
- The B2B Content Audio Blog #8: you're doing email subject lines wrong; here's why
- The B2B Content Audio Blog #7: how to write an ebook that gets results
- The B2B Content Audio Blog #4: content for Account-Based Marketing (ABM)
- A crash course in B2B social media copywriting
- Want to write great landing pages? Follow these three simple rules...
- Subject lines: the secret shortcut into the subconscious
- B2B Content Hall of Fame: how CB Insights created a God-tier newsletter
- B2B website copywriting: why it’s all about your customer
- Podcast 59: writing email subject lines, B2B InTech 2018
- Writing for virtual reality: 3 questions every copywriter should ask
- How to write an awards entry (and win*)
- Podcast 57: how to write up a B2B marketing event
- A basic structure you can use for almost any blog post
- How long should a blog be?
- Good news for clients: we’re raising our blog writing prices
- Long vs short: how to write comics for B2B audiences
- Attending a client event? Here’s how to write a kick-ass summary
- White papers v ebooks: what are they, who are they for, and which do you need?
- Booking a successful B2B web copy project: a clients’ FAQ
- How to write interactive quizzes people want to take
- Why chatbot writers need to focus more on questions than answers
- Podcast 48: B2B blogging keeps changing – so how do you write a good post?
- Everything that’s wrong with your web copy—and how to fix it.
- Everything you need to know about writing a B2B case study
- Lessons from the silver screen: a Hollywood guide to B2B video writing
- How to nail ABM copywriting: 3 things we learned at InTech
- RIP: the B2B infographic (2012-2016)
- Keep it Real: Why B2B marketers should start small with VR
- Do case studies still count as content?
- Copywriting for Account-Based Marketing: what marketers (and content writers) need to know
- Four content format ideas to help you stand out
Content Marketing
- 4 places to look for inspired B2B content ideas
- How to commission B2B tech thought leadership – a guide
- B2BQ&A 113: What's the best B2B content EVER?
- Cast your vote: What is the best B2B content ever?
- B2BQ&A 111: How can ABM content balance relevance and brand voice?
- From call to brief to copy – what’s the Radix copywriting process?
- How to atomise a big B2B content piece into smaller assets
- B2BQ&A 110: How can you find the right SEO keywords for niche B2B content?
- 7 ways to make your B2B writing more inclusive
- Title case: to Capitalise or not to capitalise?
- B2BQ&A 109: What's the worst thing about briefing a B2B copywriter?
- B2BQ&A 107: Which kinds of content work for which B2B audiences?
- How long is the perfect sentence in B2B copy?
- How to create better content, by being a better reviewer
- The best B2B content of 2021: which is your favourite?
- How to get good B2B content quickly
- Podcast 99: Why we need emotion in B2B
- What is long-form B2B content, and why does it work so well?
- Podcast 98: How to make your B2B content more readable and accessible
- How to write content for procurement leaders in 2021
- Podcast 95: how to write B2B social media content
- Will your B2B blog post perform better as a LinkedIn article? Let’s investigate.
- How to write great content about HR technology
- UK vs US English: a (fairly) comprehensive checklist
- What content marketing trends will define 2021? Here are five things the data tells us…
- Podcast 92: writing B2B content for telecoms (and other changing sectors)
- Podcast 91: the Best B2B Content of 2020
- A quick guide to ebooks and white papers | B2B Content Tuesday
- 7 ways to write B2B marketing content that has real value
- How to find the right voice and tone for your B2B content | B2B Content Tuesday
- Five things every good B2B video script should have
- A crash course in B2B blog writing | B2B Content Tuesday
- You are a cartographer (and other hard-won advice on B2B white papers)
- Podcast 86: stakeholders and storytelling
- Eight ways to get other departments more engaged in marketing content | B2B Content Tuesday
- B2B Content Tuesday: writing ebooks and white papers
- What's the perfect work environment for creating B2B content?
- Podcast 83: Lean-Agile B2B Content
- 65 real quotes about B2B content marketing problems
- Podcast 80: Survey results special – barriers to effective B2B content
- Research report: barriers to B2B marketing content
- Podcast 79: The Best B2B Content of 2019
- Podcast 78: Maths for B2B marketers
- The Best of B2B Content 2019 – it’s time to vote
- How to give copywriters better feedback
- Podcast 77: B2B content formats – copywriters v the PDF
- Webinar: What does good B2B content look like? 15 essential checks
- We asked, they answered: copywriting for B2B social media
- Podcast 76: what makes bad B2B content?
- Survey: what stops you making great B2B content?
- Podcast 74: how to use research in your B2B content
- Revealed: the 5 terrifying risks you should take with your B2B content
- Podcast 72: stop telling B2B marketers to be "brave"
- Webinar: 5 terrifying risks you should definitely take with your B2B content
- A content marketer's guide to the B2B Marketing Expo 2019
- Content SOS: what to do when B2B writing goes wrong
- Reviewing B2B copywriting? Steal our 16-point quality checklist
- 9 ways to measure B2B content performance (better than bounce rate)
- Ghostwriting in B2B: fake content or essential thought leadership tool?
- The B2B Content Audio Blog #11: how to run a successful editorial board
- Podcast 67: B2B content trends and analytics – which formats get the best results?
- The B2B Content Audio Blog #10: five essential QA tests for B2B copywriting
- What's the big idea?
- B2B Content Hall of Fame: the motor catalogue that repositioned a brand
- B2B Content Hall of Fame: Drawbotics' hyper-detailed TV office floor plans
- Five ways to write a convincing call to action
- B2B Content Hall of Fame: how CB Insights created a God-tier newsletter
- When is thought leadership NOT thought leadership?
- A basic structure you can use for almost any blog post
- White papers v ebooks: what are they, who are they for, and which do you need?
- Mind the content marketing skills gap
- Five uber-geeky B2B content marketing briefs we secretly wish our clients would send
- Do case studies still count as content?
- Copywriting for Account-Based Marketing: what marketers (and content writers) need to know
- Podcast 40: How I made content marketing work for our small B2B business
- Podcast 39: What’s so hard about writing engaging B2B marketing content?
- Four content format ideas to help you stand out
- Podcast 38: Got content? B2B Marketing Summit 2016 takeaways
- 5 questions with Joe Pulizzi: the problem of unused content
- reddit v Quora: how can you use them in B2B marketing?
- Podcast 35: Three kinds of B2B marketing content you’re probably missing
- Part of our funnel is missing: 3 kinds of asset content marketing forgot
- Editorial boards in B2B content marketing: a beginners’ guide
- Podcast 33: The changing face of B2B blogging
- Radix and Lungfish join forces to meet B2B content demand
- How to create B2B content that gets media attention
- Podcast 31: How to use an editorial board to drive B2B content creation
- Podcast 29: How we made an entire board game based on one blog post
- Funnel!: A brief history of the world’s first content marketing strategy game
- Podcast 28: Telling B2B stories, wrestling with emotion and writing for intelligent content
- Five essential copywriting and content marketing podcasts
- B2B content marketing has a huge problem
- Radix Copycast Episode 25: Creating truly useful B2B marketing content
- How to write an ebook for a B2B audience
- Poetry in B2B: epic sword of lightning, or really bad idea?
- Radix Copycast Episode 22: Five smart strategies to freshen up your B2B content
- Help - my client wants my copy to be “more sparkly”! What do I do?
- Radix Copycast Episode 21: 10 trends that rocked B2B copywriting and content marketing in 2014
- Why boring content isn’t bad content
- Scripting podcasts: three tips for writing podcast episodes
- Radix Copycast Episode 20: Using emotion in B2B copy
- What’s the best way to target B2B content – hyper-personal, or aimed at buying teams?
- Content Catalogue: how to write a great B2B video voiceover
- Radix Copycast Episode 19 – Bringing comics to B2B marketing
- Swearing in B2B copy: f**k yeah, or goodness gracious no!
- GHz, HDD, TB: Why B2C tech copy needs to step it up
- How I learned to stop worrying and love comics in B2B marketing
- Radix Copycast Episode 17 – Storytelling in B2B, the final frontier
- Radix Copycast Episode 16 – Can copywriters abandon Microsoft Word?
- We’ve been reading: five useful posts for marketing copywriters
- The worst thing about being a B2B technology copywriter
- How to write great visual content
- Radix Copycast Episode 15 – Six core skills every B2B technology copywriter needs
- Editorial Calendars: why you need one and how to make one in Trello
- Radix writing experiment: pair copywriting
- Radix Copycast Episode 14 – the true value of marketing copy
- The problem with establishing the true value of marketing copy
- Radix Copycast Episode 13 – Content marketing: this time it’s personal
- Radix Copycast Episode 12 - B2B copywriting trends of 2013
- Radix Copycast episode 11 – getting the right writer for your content marketing initiatives
- The seven types of B2B copywriter: which one is best for you?
- Getting started with B2B podcasting – eight quick tips for first-time podcasters
- Radix Copycast episode 10 – getting to grips with email lead nurturing campaigns
- A cheat’s guide to creating buyer personas in minutes
- Radix Copycast episode 7 - visual storytelling in B2B marketing
- Should B2B marketing content be long or short?
- Radix Copycast episode 6 - South West Digital Marketing Conference 2013 roundup
- How to get freelance work from a copywriting agency
- Getting Started with B2B Podcasting
- Radix Copycast episode 4 – how to create better B2B case studies
- Radix Copycast episode 3 – getting to grips with storytelling in B2B
- Storytelling in B2B: more than just beginning – middle – end
- Radix Copycast episode 2 – the jargon conundrum and making boring things interesting
- Storytelling in B2B marketing: using the seven basic plots
- Welcome to the Radix Copycast - a copywriting podcast for B2B technology marketers
- The debut of How to Use Apostrophes
- Oracle and The Avengers: A Technology Copywriter’s Dream
- 3D Printers – a potential future for B2B content marketing
Grammar and Technique
- Title case: to Capitalise or not to capitalise?
- Are you using hyphens correctly – and does it matter?
- How long is the perfect sentence in B2B copy?
- How to create better content, by being a better reviewer
- B2BQ&A 101: How important is correct grammar in B2B content?
- UK vs US English: a (fairly) comprehensive checklist
- Reading science: how to create B2B content that works for your reader's brain
- Cutting it short: when and when not to use contractions in your writing
- Proof your B2B marketing copy faster and more effectively with Microsoft Word macros
- 5 go-to writing techniques to make your B2B copy more readable
- Readability in B2B content: does your Flesch-Kincaid grade matter?
- Content and cognitive load: how to craft your copy for the human brain
- 11 Useful Writing Tips, from World-Famous Writers
- We went to the Copywriting Conference. Here's what we learned...
- B2B copywriting... when should you use an ellipsis?
- Why bending the "rules" of grammar can improve your B2B copy
- 10 sloppy habits that let your writing down (and how to avoid them)
- When should you use the Oxford comma?
- Should you use “that” or “which”?
- Proofing, copyediting, rewriting - what’s the difference?
- The exclamation mark – is it ever justified?
- Death to the present participle, or why “-ing” is not your friend in B2B headlines
- How to be a better B2B writer, in 50 copywriting tips
- What is an em dash, and when should you use it?
- 7 pro copywriting secrets that can improve your writing – fast
- In defence of the semicolon – probably B2B’s least favourite punctuation mark
- Kung Fu Secrets of B2B Copywriting: Don’t Fear Apostrophes
Insights
- B2BQ&A 111: How can ABM content balance relevance and brand voice?
- From call to brief to copy – what’s the Radix copywriting process?
- B2BQ&A 110: How can you find the right SEO keywords for niche B2B content?
- 7 ways to make your B2B writing more inclusive
- How long is the perfect sentence in B2B copy?
- How to create better content, by being a better reviewer
- B2BQ&A 104: How can you keep your B2B content fresh?
- B2BQ&A 102: Why is there so little humour in B2B content?
- B2BQ&A 101: How important is correct grammar in B2B content?
- B2BQ&A 100: How can I stop clients and stakeholders meddling with my wording?
- What is long-form B2B content, and why does it work so well?
- Our favourite B2B marketing insights from Ignite London 2021
- Podcast 97: how to write valuable B2B content
- How to write content for procurement leaders in 2021
- Podcast 96: how to make sure your B2B content is inclusive and diverse
- Want to level-up your B2B podcasts? Here’s your essential audio kit list.
- Podcast 95: how to write B2B social media content
- Will your B2B blog post perform better as a LinkedIn article? Let’s investigate.
- UK vs US English: a (fairly) comprehensive checklist
- Podcast 93: getting insights from other departments for your B2B content
- Podcast 92: writing B2B content for telecoms (and other changing sectors)
- Reading science: how to create B2B content that works for your reader's brain
- Podcast 90: telling stories with data
- Podcast 89: B2B copywriting tools, tips and tricks
- Podcast 88: the changing face of B2B marketing content
- Five things every good B2B video script should have
- A crash course in B2B blog writing | B2B Content Tuesday
- Podcast 87: B2B content for the public sector
- You are a cartographer (and other hard-won advice on B2B white papers)
- How can I make complex B2B content readable and compelling? | B2B Content Tuesday
- Eight ways to get other departments more engaged in marketing content | B2B Content Tuesday
- Should we rename "B2B content"? An interview with Palo Alto Networks marketer Mat Harper
- Podcast 84: how to manage a creative B2B content team
- 5 cognitive biases, and what they can teach us about B2B copywriting
- What's the perfect work environment for creating B2B content?
- Podcast 83: Lean-Agile B2B Content
- Can you write about cybersecurity without being negative?
- Keywords and a crowbar: a rant about SEO copywriting for B2B
- 65 real quotes about B2B content marketing problems
- Research report: barriers to B2B marketing content
- 7 ways to liven up old-school B2B copy
- Marketers: can National Novel Writing Month help you write faster?
- How to give copywriters better feedback
- Webinar: What does good B2B content look like? 15 essential checks
- We asked, they answered: copywriting for B2B social media
- Podcast 76: what makes bad B2B content?
- How to write a B2B press release (that doesn't suck)
- Podcast 75: B2B copywriters v AI – what does the future really hold?
- 4 B2B copywriting tips from Radix's summer internship
- Google Docs vs Microsoft Word: which is the best word processor for copywriters?
- Revealed: the 5 terrifying risks you should take with your B2B content
- Readability in B2B content: does your Flesch-Kincaid grade matter?
- B2B content clichés: how to spot them, and how to get rid of them
- Webinar: 5 terrifying risks you should definitely take with your B2B content
- Podcast 71: how to write B2B social media content
- Content SOS: what to do when B2B writing goes wrong
- 9 ways to measure B2B content performance (better than bounce rate)
- The B2B copywriters' reading list: which books influenced our writing?
- What's the big idea?
- Once more, with feeling: using reader psychology in your B2B copywriting
- How to write content about the Internet of Things
- Subject lines: the secret shortcut into the subconscious
- 5 questions you should ask a B2B copywriter (but few marketers do)
- How to write about SaaS
- When is thought leadership NOT thought leadership?
- Podcast 58: how to get value for money from your copywriter
- How to tell a compelling brand story in a world full of heroes
- A basic structure you can use for almost any blog post
Radix News
- Vacancy: Junior Account Manager
- Vacancy: Senior B2B technology copywriter
- Internship success for Izzy
- We’re B2B copywriters – so why are we shortlisted for Exporter of the Year?
- Want to get into B2B copywriting? The Radix Internship is back.
- How many Radix employees does it take to plant a tree?
- Radix employees have taken over the company
- Join our team: we’re hiring a B2B technology copywriter
- We're a B2B copywriting agency. So why are we planting trees?
- How to be a B2B tech copywriter
- Want to be a B2B Copywriter? We're hiring.
- Wanted: brilliant B2B technology copywriter
- A little good news...
- Job vacancy: Junior B2B Copywriter
- Calling aspiring copywriters: we’re looking for two new interns
- Webinar: 5 terrifying risks you should definitely take with your B2B content
- The beginning of a new era for Radix
- I spent four weeks as a professional B2B copywriter. Here’s what I learned.
- Radix is looking for a junior account manager
- Radix is looking for two copywriters to join our team
- Radix and Lungfish join forces to meet B2B content demand
- A balancing act: three things to avoid as a new B2B copywriter
- Radix Copycast episode 4 – how to create better B2B case studies
- Radix Copycast episode 3 – getting to grips with storytelling in B2B
- Radix Copycast episode 2 – the jargon conundrum and making boring things interesting
- Welcome to the Radix Copycast - a copywriting podcast for B2B technology marketers
Radix Podcast
- B2BQ&A 113: What's the best B2B content EVER?
- B2BQ&A 112: How can B2B content stay consistent when everything changes?
- B2BQ&A 111: How can ABM content balance relevance and brand voice?
- B2BQ&A 110: How can you find the right SEO keywords for niche B2B content?
- B2BQ&A 109.5: Copywriters share their top tips for writing B2B content
- B2BQ&A 109: What's the worst thing about briefing a B2B copywriter?
- B2BQ&A 108: How much B2B content actually gets read?
- B2BQ&A 107: Which kinds of content work for which B2B audiences?
- B2BQ&A 106.5: How to make boring B2B subjects more interesting (part 2)
- B2BQ&A 106: How can I make boring B2B subjects more interesting?
- B2BQ&A 105: How do you evaluate B2B content quality?
- B2BQ&A 104: How can you keep your B2B content fresh?
- B2BQ&A 103: What was the best B2B content of 2021?
- B2BQ&A 102: Why is there so little humour in B2B content?
- B2BQ&A 101: How important is correct grammar in B2B content?
- B2BQ&A 100: How can I stop clients and stakeholders meddling with my wording?
- Podcast 99: Why we need emotion in B2B
- Podcast 98: How to make your B2B content more readable and accessible
- Podcast 97: how to write valuable B2B content
- Podcast 96: how to make sure your B2B content is inclusive and diverse
- Podcast 95: how to write B2B social media content
- Podcast 94: how to write great content for ABM (now that *everyone* is doing it)
- Podcast 93: getting insights from other departments for your B2B content
- Podcast 92: writing B2B content for telecoms (and other changing sectors)
- Podcast 91: the Best B2B Content of 2020
- Podcast 90: telling stories with data
- Podcast 89: B2B copywriting tools, tips and tricks
- Podcast 88: the changing face of B2B marketing content
- Podcast 87: B2B content for the public sector
- Podcast 86: stakeholders and storytelling
- Podcast 85: B2B blog writing statistics – what's changed, and why?
- Podcast 84: how to manage a creative B2B content team
- Podcast 83: Lean-Agile B2B Content
- Podcast 82: B2B copywriting v technology
- Podcast 81: how to make B2B content readable
- Podcast 80: Survey results special – barriers to effective B2B content
- Podcast 79: The Best B2B Content of 2019
- Podcast 78: Maths for B2B marketers
- Podcast 77: B2B content formats – copywriters v the PDF
- Podcast 76: what makes bad B2B content?
- Podcast 75: B2B copywriters v AI – what does the future really hold?
- Podcast 74: how to use research in your B2B content
- Podcast 73: our 15-point checklist for reviewing B2B copy
- Podcast 72: stop telling B2B marketers to be "brave"
- Podcast 71-and-a-half: ABM copywriting... and an apology
- Podcast 71: how to write B2B social media content
- Podcast 70: how to write B2B copy for engineers
- Podcast 69: B2B tech copywriters versus the “Gender Say Gap”
- Podcast 68: the best B2B content of 2018
- The B2B Content Audio Blog #13: how to run a B2B messaging workshop
- The B2B Content Audio Blog #12: 7 tips to help you write up a live event
- The B2B Content Audio Blog #11: how to run a successful editorial board
- Podcast 67: B2B content trends and analytics – which formats get the best results?
- The B2B Content Audio Blog #10: five essential QA tests for B2B copywriting
- The B2B Content Audio Blog #9: a foolproof blog post structure you can steal
- The B2B Content Audio Blog #8: you're doing email subject lines wrong; here's why
- The B2B Content Audio Blog #7: how to write an ebook that gets results
- Podcast 66: is it ever OK to use comedy in B2B copy – and if so, how do you do it well?
- The B2B Content Audio Blog #6: how to interview subject matter experts
- The B2B Content Audio Blog #5: the big mistake you're making with titles
- The B2B Content Audio Blog #4: content for Account-Based Marketing (ABM)
- The B2B Content Audio Blog #3: which B2B copywriter is best for you?
- The B2B Content Audio Blog #2: how to write the perfect B2B case study
- Podcast 65: handling feedback on your writing, and how to proofread well
- The B2B Content Audio Blog #1: B2B blog length and pricing
- Podcast 64: data v creativity, and SEO copywriting for B2B
- Podcast 63: writing B2B copy for international audiences
- Podcast 62: content strategy, and how B2B web writing has changed
- Podcast 61: what can you buy to improve your B2B writing?
- Podcast 60: the lowdown on B2B messaging workshops
- Podcast 59: writing email subject lines, B2B InTech 2018
- Podcast 58: how to get value for money from your copywriter
- Podcast 57: how to write up a B2B marketing event
- Podcast 56: 2017 - a content odyssey (witness B2B marketing’s latest evolutionary leap)
- Podcast 55: what did we learn at Copywriting Conference 2017?
- Podcast 54: why standout content needs writers *and* experts
- Podcast 53: style guide v tone and voice. What’s the difference?
- Podcast 51: Do you need jargon in effective B2B marketing copy?
- 50th podcast special: 50 copywriting tips to make you a better writer
- Podcast 48: B2B blogging keeps changing – so how do you write a good post?
- Podcast 47: Chatbots and virtual assistants are still young – it’s down to copywriters to help them grow up
- Podcast 46: Time to give B2B web copy the attention it deserves
- Podcast 45: Is BOFU content sexier than TOFU? Ooft, absolutely.
- Podcast 44: Our roundup of this year’s B2B content marketing predictions
- Podcast 43: Content writer v copywriter – is there a difference?
- Podcast 42: What does the 2017 B2B Content Marketing trends report mean for copywriters?
- Podcast 41: What copywriters need to know about Account-Based Marketing
- Podcast 40: How I made content marketing work for our small B2B business
- Podcast 39: What’s so hard about writing engaging B2B marketing content?
- Podcast 38: Got content? B2B Marketing Summit 2016 takeaways
- Podcast 37: The battle to stop B2B content from going to waste
- Podcast 36: Pay, gender, location & skills – the state of UK copywriting
- Podcast 35: Three kinds of B2B marketing content you’re probably missing
- Podcast 34: What it takes to master B2B ads
- Podcast 33: The changing face of B2B blogging
- Podcast 32: How to write a top-notch B2B landing page
- Podcast 31: How to use an editorial board to drive B2B content creation
- Podcast 30: How to fire up your writers to create brilliant copy
- Podcast 29: How we made an entire board game based on one blog post
- Podcast 28: Telling B2B stories, wrestling with emotion and writing for intelligent content
- Podcast 27: Highlights and takeaways from the B2B Marketing Summit
- Podcast 26: Writing for millennials and why it’s not all me, me, me
- Radix Copycast Episode 25: Creating truly useful B2B marketing content
- Radix Copycast Episode 24: Doug Kessler talks intelligent content and copywriting
- Radix Copycast Episode 23: What “intelligent content” means for B2B copywriters
- Radix Copycast Episode 22: Five smart strategies to freshen up your B2B content
- Radix Copycast Episode 21: 10 trends that rocked B2B copywriting and content marketing in 2014
- Radix Copycast Episode 20: Using emotion in B2B copy
- Radix Copycast Episode 19 – Bringing comics to B2B marketing
- Radix Copycast Episode 18 – How to write for B2B on Twitter
- Radix Copycast Episode 17 – Storytelling in B2B, the final frontier
- Radix Copycast Episode 16 – Can copywriters abandon Microsoft Word?
- Radix Copycast Episode 15 – Six core skills every B2B technology copywriter needs
- Radix Copycast Episode 14 – the true value of marketing copy
- Radix Copycast Episode 13 – Content marketing: this time it’s personal
- Radix Copycast Episode 12 - B2B copywriting trends of 2013
- Radix Copycast episode 11 – getting the right writer for your content marketing initiatives
- Radix Copycast episode 10 – getting to grips with email lead nurturing campaigns
- Radix Copycast episode 9 – designers vs. copywriters (it doesn’t have to be all-out war)
- Radix Copycast episode 8 – how to get B2B tone of voice right (and how to get it wrong)
- Radix Copycast episode 7 - visual storytelling in B2B marketing
- Radix Copycast episode 6 - South West Digital Marketing Conference 2013 roundup
- Radix Copycast episode 5 – is shorter always better in marketing copy?
- Radix Copycast episode 4 – how to create better B2B case studies
- Radix Copycast episode 3 – getting to grips with storytelling in B2B
- Radix Copycast episode 2 – the jargon conundrum and making boring things interesting
- Welcome to the Radix Copycast - a copywriting podcast for B2B technology marketers
Technology Copywriting
- How to commission B2B tech thought leadership – a guide
- How much tech knowledge do you need to become a B2B technology copywriter?
- How long is the perfect sentence in B2B copy?
- How to create better content, by being a better reviewer
- Webinar: How to build a career in B2B copywriting
- Podcast 98: How to make your B2B content more readable and accessible
- How to write content for procurement leaders in 2021
- How to be a B2B tech copywriter
- How to write great content about HR technology
- How can I make complex B2B content readable and compelling? | B2B Content Tuesday
- Proof your B2B marketing copy faster and more effectively with Microsoft Word macros
- B2B Content Tuesday: writing ebooks and white papers
- Can you write about cybersecurity without being negative?
- Keywords and a crowbar: a rant about SEO copywriting for B2B
- Podcast 82: B2B copywriting v technology
- 5 go-to writing techniques to make your B2B copy more readable
- 7 ways to liven up old-school B2B copy
- Webinar: What does good B2B content look like? 15 essential checks
- Podcast 75: B2B copywriters v AI – what does the future really hold?
- Google Docs vs Microsoft Word: which is the best word processor for copywriters?
- Readability in B2B content: does your Flesch-Kincaid grade matter?
- Webinar: 5 terrifying risks you should definitely take with your B2B content
- Reviewing B2B copywriting? Steal our 16-point quality checklist
- Podcast 70: how to write B2B copy for engineers
- The B2B technology copywriting glossary
- Podcast 69: B2B tech copywriters versus the “Gender Say Gap”
- The B2B Content Audio Blog #10: five essential QA tests for B2B copywriting
- The B2B Content Audio Blog #9: a foolproof blog post structure you can steal
- The B2B Content Audio Blog #7: how to write an ebook that gets results
- Podcast 66: is it ever OK to use comedy in B2B copy – and if so, how do you do it well?
- How to write content about the Internet of Things
- When copywriters show their working, everybody wins. Here's why.
- What happens in a B2B messaging workshop?
- What's the best way to become a B2B tech copywriter?
- Podcast 59: writing email subject lines, B2B InTech 2018
- How to write about SaaS
- Writing for virtual reality: 3 questions every copywriter should ask
- How to tell a compelling brand story in a world full of heroes
- "How long will it take?" Five factors we consider when quoting for copywriting
- How to write an awards entry (and win*)
- Podcast 57: how to write up a B2B marketing event
- What is an em dash, and when should you use it?
- Booking a successful B2B web copy project: a clients’ FAQ
- 50th podcast special: 50 copywriting tips to make you a better writer
- 7 pro copywriting secrets that can improve your writing – fast
- How to write interactive quizzes people want to take
- Who’s in the C-suite… and how do you write for them?
- Why chatbot writers need to focus more on questions than answers
- In defence of the semicolon – probably B2B’s least favourite punctuation mark
- How to write content for engineers – a primer for marketers
- Beat-down the deadline: how to write more stuff in less time
- Everything you need to know about writing a B2B case study
- 9th principle of badass B2B web copy: Patience
- Lessons from the silver screen: a Hollywood guide to B2B video writing
- 8th principle of badass B2B web copy: Prescience
- 7th principle of badass B2B web copy: Consistency
- How to nail ABM copywriting: 3 things we learned at InTech
- 6th principle of badass B2B web copy: Integrity
- 5th principle of badass B2B web copy: Empathy
- 6 weird questions we ask subject matter experts (and why)
- 4th principle of badass B2B web copy: Kindness
- 3rd principle of badass B2B web copy: Perspective
- Why people swear at bots (and what copywriters should do about it)
- 2nd principle of badass B2B web copy: Focus
- 1st principle of badass B2B web copy: Clarity
- Why is Alexa written to sound human?
- RIP: the B2B infographic (2012-2016)
- Nine Sacred Principles of Badass B2B Web Copy
- Podcast 45: Is BOFU content sexier than TOFU? Ooft, absolutely.
- How to scale up your B2B copywriting (without sacrificing quality)
- Keep it Real: Why B2B marketers should start small with VR
- What Microsoft’s new Blue Screen of Death can teach us about voice and tone
- My journey to becoming a B2B tech copywriter: advice and guidance to aspiring writers
- Five easy ways to improve your B2B copywriting
- Mind the content marketing skills gap
- Does your B2B tech copy pass these five tests?
- Kung Fu Secrets of B2B Copywriting: End with a Bang
- Kung Fu Secrets of B2B Copywriting: Features, Benefits & Advantages
- Kung Fu Secrets of B2B Copywriting: First Bit Last
- Kung Fu Secrets of B2B Copywriting: The Power of Three
- Kung Fu Secrets of B2B Copywriting: Don’t Call It a Newsletter
- Kung Fu Secrets of B2B Copywriting: Exclamations Bad! (Brackets Good.)
- Kung Fu Secrets of B2B Copywriting: Read it Out Loud
- The Radix guide to interviewing subject matter experts
- Kung Fu Secrets of B2B Copywriting: Use Twitter
- Copywriting for Account-Based Marketing: what marketers (and content writers) need to know
- Kung Fu Secrets of B2B Copywriting: Be Specific
- Kung Fu Secrets of B2B Copywriting: Don’t Fear Apostrophes
- Kung Fu Secrets of B2B Copywriting: Don’t Tell Me, Show Me
- Kung Fu Secrets of B2B Copywriting: When to Write Plainly
- Chat bots: the next big opportunity for copywriters?
- Kung Fu Secrets of B2B Copywriting: Say One Thing, Clearly
- Kung Fu Secrets of B2B Copywriting: Write to One Person
- Kung Fu Secrets of B2B Copywriting: Find Another Way
- Radix is looking for two copywriters to join our team
- Podcast 37: The battle to stop B2B content from going to waste
- How to brief a B2B copywriter
- Radix’s Adventures in Tech #4: the birth of CopyBot
- Podcast 36: Pay, gender, location & skills – the state of UK copywriting
- 3 big problems with “marketing to millennials” in B2B
- Radix’s Adventures in Tech #3: Tanglebots, assemble!
- Female copywriters respond to copywriting’s gender pay gap
- Three people your B2B copywriter definitely needs to meet
- Podcast 35: Three kinds of B2B marketing content you’re probably missing
- Radix’s Adventures in Tech #2: Learning Python
- Podcast 33: The changing face of B2B blogging
- Podcast 32: How to write a top-notch B2B landing page
- The Periodic Table of B2B Marketing Clichés
- Can you teach great B2B technology copywriting?
- Quiz: which type of B2B copywriter are you?
- Infographic: The 7 Types of B2B Copywriter – and How to Use Them
- Podcast 30: How to fire up your writers to create brilliant copy
- Windows and MS Word productivity hacks for copywriters
- Funnel!: A brief history of the world’s first content marketing strategy game
- How to rid B2B copy of its cliché addiction
- Podcast 28: Telling B2B stories, wrestling with emotion and writing for intelligent content
- Five essential copywriting and content marketing podcasts
- B2B content marketing has a huge problem
- Podcast 27: Highlights and takeaways from the B2B Marketing Summit
- 5 ways to win writing repetitive content
- Podcast 26: Writing for millennials and why it’s not all me, me, me
- Radix Copycast Episode 25: Creating truly useful B2B marketing content
- Does jargon kill B2B copy – or does it bring it to life?
- How to write an ebook for a B2B audience
- Radix Copycast Episode 24: Doug Kessler talks intelligent content and copywriting
- Poetry in B2B: a fact of life
- Radix Copycast Episode 23: What “intelligent content” means for B2B copywriters
- Poetry in B2B: epic sword of lightning, or really bad idea?
- Help - my client wants my copy to be “more sparkly”! What do I do?
- Why boring content isn’t bad content
- Content Catalogue: How to write tweets that promote your content
- Scripting podcasts: three tips for writing podcast episodes
- Radix Copycast Episode 20: Using emotion in B2B copy
- What’s the best way to target B2B content – hyper-personal, or aimed at buying teams?
- Content Catalogue: how to write a great B2B video voiceover
- Radix Copycast Episode 19 – Bringing comics to B2B marketing
- What can B2B marketers learn from their personal social media habits?
- Hiring B2B Copywriters: How I Picked My Writing Team
- Swearing in B2B copy: f**k yeah, or goodness gracious no!
- GHz, HDD, TB: Why B2C tech copy needs to step it up
- How I learned to stop worrying and love comics in B2B marketing
- Radix Copycast Episode 17 – Storytelling in B2B, the final frontier
- Radix Copycast Episode 16 – Can copywriters abandon Microsoft Word?
- We’ve been reading: five useful posts for marketing copywriters
- The worst thing about being a B2B technology copywriter
- How to write great visual content
- Radix Copycast Episode 15 – Six core skills every B2B technology copywriter needs
- Radix writing experiment: pair copywriting
- Radix Copycast Episode 14 – the true value of marketing copy
- The problem with establishing the true value of marketing copy
- Radix Copycast Episode 12 - B2B copywriting trends of 2013
- Radix Copycast episode 11 – getting the right writer for your content marketing initiatives
- The seven types of B2B copywriter: which one is best for you?
- Radix Copycast episode 9 – designers vs. copywriters (it doesn’t have to be all-out war)
- A balancing act: three things to avoid as a new B2B copywriter
- Radix Copycast episode 8 – how to get B2B tone of voice right (and how to get it wrong)
- How to get freelance work from a copywriting agency
- Radix Copycast episode 5 – is shorter always better in marketing copy?
- Radix Copycast episode 4 – how to create better B2B case studies
- Radix Copycast episode 3 – getting to grips with storytelling in B2B
- Radix Copycast episode 2 – the jargon conundrum and making boring things interesting
- Welcome to the Radix Copycast - a copywriting podcast for B2B technology marketers
- Oracle and The Avengers: A Technology Copywriter’s Dream
- 3D Printers – a potential future for B2B content marketing
The Blog
- 4 places to look for inspired B2B content ideas
- How to commission B2B tech thought leadership – a guide
- Give your B2B copywriters and account managers three months off. No, really.
- How to review B2B marketing copy from ChatGPT
- How to brief your copywriter – in briefing documents and on calls
- In B2B copywriting, all experience is relevant
- B2BQ&A 111: How can ABM content balance relevance and brand voice?
- From call to brief to copy – what’s the Radix copywriting process?
- How to atomise a big B2B content piece into smaller assets
- University won’t prepare you for the B2B learning curve (and that’s OK)
- B2BQ&A 110: How can you find the right SEO keywords for niche B2B content?
- ChatGPT and B2B copywriters: mortal enemies or better together?
- How to build a career in B2B copywriting
- How much tech knowledge do you need to become a B2B technology copywriter?
- 7 ways to make your B2B writing more inclusive
- B2BQ&A 109.5: Copywriters share their top tips for writing B2B content
- Title case: to Capitalise or not to capitalise?
- Vacancy: Junior Account Manager
- 5 B2B blog writing tips from Radix’s summer internship
- Internship success for Izzy
- B2BQ&A 109: What's the worst thing about briefing a B2B copywriter?
- B2BQ&A 108: How much B2B content actually gets read?
- We’re B2B copywriters – so why are we shortlisted for Exporter of the Year?
- Are you using hyphens correctly – and does it matter?
- B2BQ&A 107: Which kinds of content work for which B2B audiences?
- How long is the perfect sentence in B2B copy?
- B2BQ&A 106.5: How to make boring B2B subjects more interesting (part 2)
- How to create better content, by being a better reviewer
- B2BQ&A 106: How can I make boring B2B subjects more interesting?
- JOB VACANCY: Executive Assistant (part-time).
- How many Radix employees does it take to plant a tree?
- Three reasons why it’s better to write fresh copy than “finesse” your existing content
- B2BQ&A 105: How do you evaluate B2B content quality?
- The difference between academic writing and engaging marketing content
- B2BQ&A 104: How can you keep your B2B content fresh?
- Common maths mistakes in B2B content – and how to overcome them
- Radix employees have taken over the company
- How to level up your copy and avoid common writing mistakes
- Maintaining momentum after a B2B content blockbuster
- Why we love B2B Copywriting. (And why we think you’ll love it too...)
- How to get good B2B content quickly
- B2BQ&A 100: How can I stop clients and stakeholders meddling with my wording?
- Five things you should know before becoming a B2B Copywriter
- Webinar: The Seven Deadly Sins of B2B Content (and how to avoid them)
- Podcast 99: Why we need emotion in B2B
- What is long-form B2B content, and why does it work so well?
- We're a B2B copywriting agency. So why are we planting trees?
- Our favourite B2B marketing insights from Ignite London 2021
- Want to level-up your B2B podcasts? Here’s your essential audio kit list.
- How to be a B2B tech copywriter
- Will your B2B blog post perform better as a LinkedIn article? Let’s investigate.
- How to write great content about HR technology
- UK vs US English: a (fairly) comprehensive checklist
- Podcast 93: getting insights from other departments for your B2B content
- Reading science: how to create B2B content that works for your reader's brain
- 10 things I learned about B2B content marketing in 2020
- Writing for the public sector? Follow these six tips from sector experts
- The best B2B content of 2020: cast your vote now
- 7 ways to write B2B marketing content that has real value
- Cutting it short: when and when not to use contractions in your writing
- A crash course in B2B blog writing | B2B Content Tuesday
- You are a cartographer (and other hard-won advice on B2B white papers)
- How can I make complex B2B content readable and compelling? | B2B Content Tuesday
- Proof your B2B marketing copy faster and more effectively with Microsoft Word macros
- Eight ways to get other departments more engaged in marketing content | B2B Content Tuesday
- Should we rename "B2B content"? An interview with Palo Alto Networks marketer Mat Harper
- 5 cognitive biases, and what they can teach us about B2B copywriting
- What's the perfect work environment for creating B2B content?
- Keywords and a crowbar: a rant about SEO copywriting for B2B
- Avoiding v12 hell: how to stop your B2B content getting stuck in approvals limbo
- The Best of B2B Content 2019 – it’s time to vote
- Nominate the best B2B content of 2019
- We asked, they answered: copywriting for B2B social media
- How to write a B2B press release (that doesn't suck)
- 4 B2B copywriting tips from Radix's summer internship
- Google Docs vs Microsoft Word: which is the best word processor for copywriters?
- Readability in B2B content: does your Flesch-Kincaid grade matter?
- B2B content clichés: how to spot them, and how to get rid of them
- Content and cognitive load: how to craft your copy for the human brain
- Webinar: 5 terrifying risks you should definitely take with your B2B content
- A content marketer's guide to the B2B Marketing Expo 2019
- Content SOS: what to do when B2B writing goes wrong
- Reviewing B2B copywriting? Steal our 16-point quality checklist
- The three pillars of a great B2B copywriting brief
- The B2B technology copywriting glossary
- 11 Useful Writing Tips, from World-Famous Writers
- The B2B copywriters' reading list: which books influenced our writing?
- Ghostwriting in B2B: fake content or essential thought leadership tool?
- 5 strategies to turn complex engineering topics into compelling marketing content
- 15 of the best copywriting tweets from #B2BCopyChat
- The beginning of a new era for Radix
- Music and words: the sounds that drive great copy
- The B2B Content Audio Blog #10: five essential QA tests for B2B copywriting
- We went to the Copywriting Conference. Here's what we learned...
- What's the big idea?
- 7 words you should NEVER use in B2B copy
- B2B Content Hall of Fame: the motor catalogue that repositioned a brand
- The B2B Content Audio Blog #5: the big mistake you're making with titles
- B2B copywriting... when should you use an ellipsis?
- We need to talk: the power of a great briefing call
- The B2B Content Audio Blog #3: which B2B copywriter is best for you?
- Whatever happened to the content marketing heroes?
- The B2B Content Audio Blog #2: how to write the perfect B2B case study
- Podcast 65: handling feedback on your writing, and how to proofread well
- The B2B Content Audio Blog #1: B2B blog length and pricing
- A crash course in B2B social media copywriting
- Once more, with feeling: using reader psychology in your B2B copywriting
- B2B Content Hall of Fame: Drawbotics' hyper-detailed TV office floor plans
- Who should write your B2B copy? Hiring freelancers vs using an agency vs doing it yourself
- Podcast 64: data v creativity, and SEO copywriting for B2B
- I spent four weeks as a professional B2B copywriter. Here’s what I learned.
- B2B Content Hall of Fame: Salesforce’s labours of love
- Why bending the "rules" of grammar can improve your B2B copy
- 10 sloppy habits that let your writing down (and how to avoid them)
- How to get value for money from your copywriter
- Five ways to write a convincing call to action
- B2B Content Hall of Fame: making dry subjects engaging at Air Charter Service
- How to write content about the Internet of Things
- The Radix copywriting process: how do we work with our clients?
- B2B Content Hall of Fame: the humour and humility of IBM’s Watson
- Want to write great landing pages? Follow these three simple rules...
- Subject lines: the secret shortcut into the subconscious
- Podcast 61: what can you buy to improve your B2B writing?
- The professional copywriter’s essential kit list
- B2B Content Hall of Fame: how CB Insights created a God-tier newsletter
- B2B website copywriting: why it’s all about your customer
- Podcast 60: the lowdown on B2B messaging workshops
- When copywriters show their working, everybody wins. Here's why.
- Podcast 59: writing email subject lines, B2B InTech 2018
- 5 questions you should ask a B2B copywriter (but few marketers do)
- When is thought leadership NOT thought leadership?
- Writing for virtual reality: 3 questions every copywriter should ask
- How to tell a compelling brand story in a world full of heroes
- "How long will it take?" Five factors we consider when quoting for copywriting
- How to write an awards entry (and win*)
- Podcast 57: how to write up a B2B marketing event
- A basic structure you can use for almost any blog post
- How to distil complex subjects into compelling copy – a Radix guide
- Our predictions: how B2B content will evolve in 2018
- Podcast 56: 2017 - a content odyssey (witness B2B marketing’s latest evolutionary leap)
- How long should a blog be?
- Robotics and AI: coming soon to a ship near you
- Radix is looking for a junior account manager
- Podcast 55: what did we learn at Copywriting Conference 2017?
- Good news for clients: we’re raising our blog writing prices
- Why you should give your B2B copywriters three months off
- Detail, confidence and Viz: our takeaways from CopyCon17
- Podcast 54: why standout content needs writers *and* experts
- When should you use the Oxford comma?
- How to become an overnight expert on pretty much anything
- Should you use “that” or “which”?
- How to write for the new CIO: a Radix primer
- Long vs short: how to write comics for B2B audiences
- Podcast 53: style guide v tone and voice. What’s the difference?
- Attending a client event? Here’s how to write a kick-ass summary
- Account managers: the unsung heroes of great B2B copy
- Proofing, copyediting, rewriting - what’s the difference?
- The exclamation mark – is it ever justified?
- Agile on the Beach: 5 takeaways that can improve B2B copy projects too
- White papers v ebooks: what are they, who are they for, and which do you need?
- Podcast 51: Do you need jargon in effective B2B marketing copy?
- Death to the present participle, or why “-ing” is not your friend in B2B headlines
- How to be a better B2B writer, in 50 copywriting tips
- What is an em dash, and when should you use it?
- Booking a successful B2B web copy project: a clients’ FAQ
- 50th podcast special: 50 copywriting tips to make you a better writer
- 7 pro copywriting secrets that can improve your writing – fast
- How to write interactive quizzes people want to take
- Who’s in the C-suite… and how do you write for them?
- Why chatbot writers need to focus more on questions than answers
- In defence of the semicolon – probably B2B’s least favourite punctuation mark
- How to write content for engineers – a primer for marketers
- Podcast 48: B2B blogging keeps changing – so how do you write a good post?
- Everything that’s wrong with your web copy—and how to fix it.
- Beat-down the deadline: how to write more stuff in less time
- Everything you need to know about writing a B2B case study
- Meet B2B marketing’s new must-have: The Marketing Lead Tamagotchi
- 9th principle of badass B2B web copy: Patience
- Lessons from the silver screen: a Hollywood guide to B2B video writing
- 8th principle of badass B2B web copy: Prescience
- Podcast 47: Chatbots and virtual assistants are still young – it’s down to copywriters to help them grow up
- 7th principle of badass B2B web copy: Consistency
- How to nail ABM copywriting: 3 things we learned at InTech
- 6th principle of badass B2B web copy: Integrity
- 5th principle of badass B2B web copy: Empathy
- 6 weird questions we ask subject matter experts (and why)
- 4th principle of badass B2B web copy: Kindness
- Podcast 46: Time to give B2B web copy the attention it deserves
- 3rd principle of badass B2B web copy: Perspective
- Why people swear at bots (and what copywriters should do about it)
- 2nd principle of badass B2B web copy: Focus
- 1st principle of badass B2B web copy: Clarity
- Why is Alexa written to sound human?
- RIP: the B2B infographic (2012-2016)
- Nine Sacred Principles of Badass B2B Web Copy
- Podcast 45: Is BOFU content sexier than TOFU? Ooft, absolutely.
- How to scale up your B2B copywriting (without sacrificing quality)
- Keep it Real: Why B2B marketers should start small with VR
- What Microsoft’s new Blue Screen of Death can teach us about voice and tone
- Podcast 44: Our roundup of this year’s B2B content marketing predictions
- My journey to becoming a B2B tech copywriter: advice and guidance to aspiring writers
- Podcast 43: Content writer v copywriter – is there a difference?
- Five easy ways to improve your B2B copywriting
- Mind the content marketing skills gap
- Does your B2B tech copy pass these five tests?
- Kung Fu Secrets of B2B Copywriting: End with a Bang
- Podcast 42: What does the 2017 B2B Content Marketing trends report mean for copywriters?
- Kung Fu Secrets of B2B Copywriting: Features, Benefits & Advantages
- Kung Fu Secrets of B2B Copywriting: First Bit Last
- Five uber-geeky B2B content marketing briefs we secretly wish our clients would send
- Kung Fu Secrets of B2B Copywriting: The Power of Three
- Do case studies still count as content?
- Kung Fu Secrets of B2B Copywriting: Don’t Call It a Newsletter
- Kung Fu Secrets of B2B Copywriting: Exclamations Bad! (Brackets Good.)
- Podcast 41: What copywriters need to know about Account-Based Marketing
- Kung Fu Secrets of B2B Copywriting: Read it Out Loud
- The Radix guide to interviewing subject matter experts
- Kung Fu Secrets of B2B Copywriting: Use Twitter
- Copywriting for Account-Based Marketing: what marketers (and content writers) need to know
- Kung Fu Secrets of B2B Copywriting: Be Specific
- Kung Fu Secrets of B2B Copywriting: Don’t Fear Apostrophes
- Podcast 40: How I made content marketing work for our small B2B business
- Kung Fu Secrets of B2B Copywriting: Don’t Tell Me, Show Me
- Kung Fu Secrets of B2B Copywriting: When to Write Plainly
- Chat bots: the next big opportunity for copywriters?
- Kung Fu Secrets of B2B Copywriting: Say One Thing, Clearly
- Kung Fu Secrets of B2B Copywriting: Write to One Person
- Podcast 39: What’s so hard about writing engaging B2B marketing content?
- Kung Fu Secrets of B2B Copywriting: Find Another Way
- Four content format ideas to help you stand out
- What I’ll be looking for in a B2B copywriter
- Podcast 38: Got content? B2B Marketing Summit 2016 takeaways
- Cornwall's high-tech hub gathers momentum
- 5 questions with Joe Pulizzi: the problem of unused content
- Radix’s Adventures in Tech #5: Building a Twitterbot on a Raspberry Pi
- How to build a nonsensical Twitterbot on the Raspberry Pi
- Radix is looking for two copywriters to join our team
- How eight B2B copywriters tackled exactly the same brief
- Podcast 37: The battle to stop B2B content from going to waste
- How to brief a B2B copywriter
- Radix’s Adventures in Tech #4: the birth of CopyBot
- reddit v Quora: how can you use them in B2B marketing?
- Podcast 36: Pay, gender, location & skills – the state of UK copywriting
- 3 big problems with “marketing to millennials” in B2B
- Radix’s Adventures in Tech #3: Tanglebots, assemble!
- Female copywriters respond to copywriting’s gender pay gap
- Three people your B2B copywriter definitely needs to meet
- Podcast 35: Three kinds of B2B marketing content you’re probably missing
- Radix’s Adventures in Tech #2: Learning Python
- Part of our funnel is missing: 3 kinds of asset content marketing forgot
- Podcast 34: What it takes to master B2B ads
- Editorial boards in B2B content marketing: a beginners’ guide
- Podcast 33: The changing face of B2B blogging
- Podcast 32: How to write a top-notch B2B landing page
- Radix and Lungfish join forces to meet B2B content demand
- How to create B2B content that gets media attention
- The Periodic Table of B2B Marketing Clichés
- Can you teach great B2B technology copywriting?
- Podcast 31: How to use an editorial board to drive B2B content creation
- Quiz: which type of B2B copywriter are you?
- Infographic: The 7 Types of B2B Copywriter – and How to Use Them
- Podcast 30: How to fire up your writers to create brilliant copy
- Windows and MS Word productivity hacks for copywriters
- Podcast 29: How we made an entire board game based on one blog post
- Funnel!: A brief history of the world’s first content marketing strategy game
- How to rid B2B copy of its cliché addiction
- Podcast 28: Telling B2B stories, wrestling with emotion and writing for intelligent content
- Five essential copywriting and content marketing podcasts
- B2B content marketing has a huge problem
- Podcast 27: Highlights and takeaways from the B2B Marketing Summit
- 5 ways to win writing repetitive content
- Podcast 26: Writing for millennials and why it’s not all me, me, me
- Radix Copycast Episode 25: Creating truly useful B2B marketing content
- Does jargon kill B2B copy – or does it bring it to life?
- How to write an ebook for a B2B audience
- Radix Copycast Episode 24: Doug Kessler talks intelligent content and copywriting
- Two surprising B2B videos that get it right
- Radix Copycast Episode 23: What “intelligent content” means for B2B copywriters
- Poetry in B2B: epic sword of lightning, or really bad idea?
- Radix Copycast Episode 22: Five smart strategies to freshen up your B2B content
- Help - my client wants my copy to be “more sparkly”! What do I do?
- Radix Copycast Episode 21: 10 trends that rocked B2B copywriting and content marketing in 2014
- Why boring content isn’t bad content
- Content Catalogue: How to write tweets that promote your content
- Scripting podcasts: three tips for writing podcast episodes
- Radix Copycast Episode 20: Using emotion in B2B copy
- What’s the best way to target B2B content – hyper-personal, or aimed at buying teams?
- Content Catalogue: how to write a great B2B video voiceover
- Radix Copycast Episode 19 – Bringing comics to B2B marketing
- What can B2B marketers learn from their personal social media habits?
- Hiring B2B Copywriters: How I Picked My Writing Team
- Swearing in B2B copy: f**k yeah, or goodness gracious no!
- Radix Copycast Episode 18 – How to write for B2B on Twitter
- GHz, HDD, TB: Why B2C tech copy needs to step it up
- How I learned to stop worrying and love comics in B2B marketing
- Content Catalogue: How to write copy for infographics
- Radix Copycast Episode 17 – Storytelling in B2B, the final frontier
- Radix Copycast Episode 16 – Can copywriters abandon Microsoft Word?
- Script to strip: five quick tips for writing your first business comic
- We’ve been reading: five useful posts for marketing copywriters
- How to avoid being the editor that copywriters hate
- The worst thing about being a B2B technology copywriter
- Content Catalogue: ebooks explained
- How to write great visual content
- First copywriting project for a new client? Here’s what to do.
- Why great writing isn’t the only skill that B2B tech copywriters need
- Radix Copycast Episode 15 – Six core skills every B2B technology copywriter needs
- Editorial Calendars: why you need one and how to make one in Trello
- Radix writing experiment: pair copywriting
- Radix Copycast Episode 14 – the true value of marketing copy
- The problem with establishing the true value of marketing copy
- Radix Copycast Episode 13 – Content marketing: this time it’s personal
- 2014: the year the Internet of Things got real
- Radix Copycast Episode 12 - B2B copywriting trends of 2013
- When storytelling goes bad: the misappropriation of stories by marketers
- Radix Copycast episode 11 – getting the right writer for your content marketing initiatives
- The seven types of B2B copywriter: which one is best for you?
- Getting started with B2B podcasting – eight quick tips for first-time podcasters
- Radix Copycast episode 10 – getting to grips with email lead nurturing campaigns
- Why everything you thought you knew about subject lines is wrong (maybe)
- Radix Copycast episode 9 – designers vs. copywriters (it doesn’t have to be all-out war)
- How to write subject lines that get your marketing emails opened
- A balancing act: three things to avoid as a new B2B copywriter
- Radix Copycast episode 8 – how to get B2B tone of voice right (and how to get it wrong)
- A cheat’s guide to creating buyer personas in minutes
- Radix Copycast episode 7 - visual storytelling in B2B marketing
- Should B2B marketing content be long or short?
- Radix Copycast episode 6 - South West Digital Marketing Conference 2013 roundup
- Choosing an agency project management system: our experience
- How to get freelance work from a copywriting agency
- Radix Copycast episode 5 – is shorter always better in marketing copy?
- Getting Started with B2B Podcasting
- Radix Copycast episode 4 – how to create better B2B case studies
- I print therefore I am – the continued rise of 3D printers
- Storytelling in B2B marketing: how to use a three-act structure
- Oracle and The Avengers: A Technology Copywriter’s Dream
- 3D Printers – a potential future for B2B content marketing
We Like...
- B2BQ&A 113: What's the best B2B content EVER?
- Cast your vote: What is the best B2B content ever?
- B2BQ&A 103: What was the best B2B content of 2021?
- The best B2B content of 2021: which is your favourite?
- Two surprising B2B videos that get it right
- I print therefore I am – the continued rise of 3D printers
Pages
- B2B blog writing
- Welcome to our secret webpage for B2B Ignite London 2023 attendees
- B2B content quality checklist
- Sitemap
- B2B Content Writing
- HR technology copywriting
- B2B case study writing service
- Careers at Radix
- Ebook copywriting for B2B tech marketing
- B2B Copywriting | Scripts for B2B Videos
- White paper content writing
- Thanks for signing up
- Radix Communications
- B2B messaging and persona workshops
- Content partnership and support
- Our Privacy and Data Use Policy
- Thanks for clicking. (You're awesome.)
- Our infamous B2B Copywriting Price List
- Radix Communications
- Lungfish Copywriting is now part of Radix Communications
- Get more from your copywriting
- This is not the page you're looking for.
- Homepage
- B2B Copywriting
- For Marketing Agencies
- Get in touch
- Radix Communications: specialist copywriters for B2B tech
- Blog
- B2B content writing examples
Examples
- The Smart Cube blog series: Datawatch
- Thoughtworks article series: Data Mesh in practice
- Mitie ebook: How to succeed at decarbonisation
- Udemy Business case study: Sopra Steria's move to online training
- Royal HaskoningDHV case study: can technology overcome drought?
- Royal HaskoningDHV blog posts: sustainability in the maritime industry
- ieDigital insight articles: PS22/9 Consumer Duty compliance
- Sophos blog post: Secure Access Service Edge (SASE)
- CACI Child Services: thought leadership blog posts
- AdviserPlus: Mental Health Report 2018
- IRM: EU GDPR and Third Party Management guides
- ABM content writing: TCS retail campaign
- Tectrade: technology case study
- Spirent: B2B magazine article writing (automotive)
- Workbrands: "Waterpark" Visual Article
- Lola Tech launch event blog writing
- VeeamUP B2B tech magazine and articles
- SkillSurvey: "Beat Your Hidden Hiring Biases" eBook
- Penzance Dry Dock: engineering web copy
- VoxGen: IVR website copywriting
- TomTom Telematics: “Better Together” email and web copy