The exclamation mark – is it ever justified?

“HEY! What’s this!? A blog about the exclamation mark!? I LOVE the exclamation mark!” – The words of a wise man, or the worlds of a mad man? Let’s settle this.

Agile on the Beach: 5 takeaways that can improve B2B copy projects too

Nick attended the Agile on the Beach conference, to keep our writing about software development up to date. But he picked up five tips that could improve any business... including ours.

White papers v ebooks: what are they, who are they for, and which do you need?

It’s the clash of the mid-funnel heavyweights – but which format wins? John compares the two content marketing titans, and tells you when and how you might want to use each one.

Podcast: Do you need jargon in effective B2B marketing copy?

Does jargon ever have a place in B2B marketing copy? Listen to Good Copy, Bad Copy: The B2B Copywriting Podcast, to find out how to get jargon right.

Death to the present participle, or why “-ing” is not your friend in B2B headlines

B2B copywriters rely too much on present participles in headlines, straplines and titles. Here’s why that’s a bad thing.

How to be a better B2B writer, in 50 copywriting tips

Is this the definitive guide to B2B copywriting? We couldn’t possibly comment. But we can promise you 50 practical writing tips in a single blog post…

What is an em dash, and when should you use it?

The em dash is an underused, and often misunderstood, piece of punctuation. But it’s a valuable one—if you can get it right.

Booking a successful B2B web copy project: a clients’ FAQ

In web development, it’s frightening how easily the words on the page can become an afterthought. Here’s how – and when – to get a copywriter involved.

50th podcast special: 50 copywriting tips to make you a better writer

Want to be a better writer? Then give us, and select leading B2B copywriters, 28 minutes and 53 seconds of your time.

7 pro copywriting secrets that can improve your writing – fast

Pro copywriters rely on a range of tricks to produce the best content. Here’s seven of the easy ones you can start using right now.

Sign up to our monthly email

Copywriting tips and insights — delivered to you every month.