How long is the perfect sentence in B2B copy?
A major way you can make your B2B content more readable is to shorten your sentences. But how short are we talking?
Vacancy: experienced B2B technology copywriter
We need a writer with the B2B technology experience to hit the ground running, across a range of content formats and styles. (You can work remotely, or from our award-winning Cornwall office.)B2BQ&A 106.5: How to make boring B2B subjects more interesting (part 2)
We return to Dave Briggs’ question: how to make boring B2B subjects more interesting. This time, we hear from award-winning marketer Brian Macreadie.
How to create better content, by being a better reviewer
This wildly underrated skill allows the best marketers to control and accelerate content creation. And it’s a skill that you can learn.B2BQ&A 106: How can I make boring B2B subjects more interesting?
What techniques can you use to turn jargon-stuffed B2B topics into knockout content people want to read? We ask Haydn Grey’s Katherine Wildman and Robyn Collinge of WeTransfer.
JOB VACANCY: Executive Assistant (part-time).
We need an experienced, detail-oriented person to make our HR, finance, and operations run like clockwork. Is this you?
How many Radix employees does it take to plant a tree?
At Radix, we pledge trees every time we reach a company target. And just before Christmas we headed to a nearby field to help plant them.
Three reasons why it’s better to write fresh copy than “finesse” your existing content
Katy discusses why bringing in a copywriter to create content from scratch is often more efficient (and more effective) than asking them to copyedit existing work.B2BQ&A 105: How do you evaluate B2B content quality?
We discover the processes B2B tech giants use to ensure consistent quality across all their content, and share a resource to help you check your own work.