Podcast 80: Survey results special – barriers to effective B2B content
105 B2B marketers have spoken. Hear the six barriers to great content, and analysis from some of the industry’s most respected professionals.
Research report: barriers to B2B marketing content
105 B2B content marketers shared their problems and frustrations with us. Now, we'll share them with you (with commentary and advice from industry experts, for good measure).
7 ways to liven up old-school B2B copy
Stuffy writing in B2B marketing copy often doesn’t work. Here are seven quick ways to liven yours up.Podcast 79: The Best B2B Content of 2019
We reveal what you have voted the Best B2B Content of 2019, and chat about the other excellent B2B content that arrived during the last year.
Avoiding v12 hell: how to stop your B2B content getting stuck in approvals limbo
There are many reasons why a piece of B2B content gets trapped in endless rounds of edits. Here’s our guide to avoiding practically all of them.
Blockchain has an image problem. So how do you write about it?
What happens when a revolutionary new technology becomes ubiquitously attached to one oft-maligned use case? Just ask someone who's trying to change the world using blockchain.Podcast 78: Maths for B2B marketers
How can you be sure the numbers in your content are correct? We ask mathematics resource designer, podcaster, and writer, Lucy Rycroft-Smith.
Marketers: can National Novel Writing Month help you write faster?
National Novel Writing Month is the playground of rookie writers the world over. Does it hold a secret to getting your marketing work done?