Podcast 90: telling stories with data

What’s more important to your B2B content, the data or the story? We ask Dr Christine Bailey and guest co-host Ramon Vanden Brulle.

The best B2B content of 2020: cast your vote now

The time has come; the nominees have been shortlisted. Your mission – should you choose to accept it – is to choose the best B2B content of 2020.

A quick guide to ebooks and white papers | B2B Content Tuesdays

They’re heavyweights of the content marketing world. But as new formats emerge, how they’re used is changing. Here’s how to get more from ebooks and white papers.

What’s the best B2B content of 2020?

We asked you to nominate your favourite piece of B2B content. What will make the shortlist? That's up to you...

Podcast 89: B2B copywriting tools, tips and tricks

We share takeaways from this year’s Copywriting Conference, meet one of the brains behind the writing tool Scrivener, and get brutally honest answers from an Information Security pro. Plus: nominate the best B2B content of 2020.

7 ways to write B2B marketing content that has real value

How can you ensure your marketing content is delivering value for both your business and your audience?

How to find the right voice and tone for your B2B content | B2B Content Tuesday

SPOILER ALERT: Voice and tone are not one and the same. Here’s how they differ – and some tips for finding the right voice for your B2B brand.

Cutting it short: when and when not to use contractions in your writing

Contractions can give your copy a personal tone, but they can also add unwanted complexity to your work. Here are the dos and don’ts of cutting it short.

Podcast 88: the changing face of B2B marketing content

David and co-host Jane Morrin, EMEA Director of Marketing at Udemy, talk to Joel Harrison about pivotal moments in B2B marketing’s history, and what it could look like in the future.

How original research can boost your B2B content | B2B Content Tuesday

Research is a great way to pack your B2B content full of reader value. But what does great B2B research look like? Here are our tips, tricks and answers.

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