B2B Content Hall of Fame: the humour and humility of IBM’s Watson
When IBM’s Watson interviewed public icons, it took the campaign beyond marketing, and into the zeitgeist. Here’s why we like the idea so much.
Want to write great landing pages? Follow these three simple rules…
Landing pages are the final stop for B2B campaigns and content, so it’s important to get them right. Nick shares three essential landing page rules to help you drive more quality traffic to your website.
Subject lines: the secret shortcut into the subconscious
Most B2B marketers believe the sole purpose of a subject line is to get your email opened. Steve explains why that isn’t even half the job.Podcast 61: what can you buy to improve your B2B writing?
What’s the best purchase to improve your copywriting? The team talk keyboards, monitors, software and tech.
The professional copywriter’s essential kit list
Whether you’re an aspiring copywriter or a seasoned veteran – or a marketer who just wants to write better – the right technology can make your job easier and more enjoyable. Here's your shopping list.
B2B Content Hall of Fame: how CB Insights created a God-tier newsletter
From pointless pie charts to accusations of vampirism – Kieran explains why he’s nominating the CB Insights newsletter for our Content Hall of Fame…
B2B website copywriting: why it’s all about your customer
As a B2B brand, your website isn’t special. But your customers are. Treat them with the respect they deserve and you’ll soon notice the results.Podcast 60: the lowdown on B2B messaging workshops
Guest host George asks Fiona to explain what a B2B messaging workshop is, how it works, and why you’d want one.
