Chatbots and virtual assistants are still young – it’s down to copywriters to help them grow up

Without great copy, chatbots and virtual assistants would be useless. It’s time for copywriters to stop worrying about SKYNET and get back to basics.

#b2bcopychat 4 April: What’s new in B2B blogging?

#b2bcopychat 4 April: What’s new in B2B blogging?

Blogs for brands have changed in the past five years. But what’s different? What’s working? Join us for #b2bcopychat to discuss B2B blogging.
7th principle of badass B2B web copy: Consistency

7th principle of badass B2B web copy: Consistency

Wherever your web visitor looks, they should read something useful. Watch three Davids tell you how it’s done…
6th principle of badass B2B web copy: Integrity

6th principle of badass B2B web copy: Integrity

Often in copywriting, it’s good to surprise people. But when you’re writing a web page it’s the last thing you want to do…
5th principle of badass B2B web copy: Empathy

5th principle of badass B2B web copy: Empathy

As B2B copywriters, our relationship with Google has changed pretty dramatically. In this short video, David explains how (with a special guest appearance from Google himself...)
6 weird questions we ask subject matter experts (and why)

6 weird questions we ask subject matter experts (and why)

George reveals six weird-but-effective questions that can take your B2B interviews (and the resulting content) to the next level.
4th principle of badass B2B web copy: Kindness

4th principle of badass B2B web copy: Kindness

People might think the internet is a cut-throat, competitive place. But if you really want to win, try a little tenderness. Watch and learn…

Podcast: Time to give B2B web copy the attention it deserves

Web copy is something all B2B brands need, but often it doesn’t get the attention it deserves. Here’s how to make the most of the words on your site.

#b2bcopychat 7 March: B2B copywriters and the marketing funnel

#b2bcopychat 7 March: B2B copywriters and the marketing funnel

What is the B2B marketing funnel? How does it fit in with B2B copywriting? Join us for #b2bcopychat and learn about the funnel, end-to-end.

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