Blog page for Radix Communications

Expert Q&A: Stephanie Wisdom on surfing the content marketing wave – and bringing customers along for the ride

Stephanie Wisdom was doing content marketing back when blogs were the preserve of private individuals with LiveJournal accounts. Get her expert perspective on how the industry has changed and why involving your customers is as important as ever.

How Disney uses digital twins to maintain its most innovative rides

Ben draws on his professional expertise and personal love of theme parks to explore how Disney is solving problems before they even exist.

Should content marketers be using AI-generated video?

Radix takes a deep dive into AI video generation. Is it really something a self-respecting B2B marketer should use? And if so, how?

Three ways AI is helping improve animal welfare

Ben overcomes his suspicion of AI to explore how the emerging technology is helping protect British wildlife and encourage more dignified treatment of livestock.

Five classic ways to make your B2B content budget go further

Challenging economic conditions and slow growth across the B2B technology sector have seen many marketers’ budgets fall significantly over the last year. Here are five ways you can achieve much more with a little less.

Nature-based solutions: Technology that thinks outside the casing

Claire argues that some of the most exciting innovation happens when scientists and engineers look outside their windows.

A checklist to help prepare your subject matter expert for interviews and content feedback

If you want to get better results from involving an SME in the B2B content production process, this checklist is for you.

Do the facts even matter in B2B marketing?

Kieran has spent hundreds of hours ensuring our clients’ content is as credible as possible. Hundreds of hours, ignoring one very scary question…

What is synthetic data? And why should B2B marketers care?

Synthetic data can solve common challenges around training AI. But B2B marketers must be honest about the risks it poses.

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