11 Useful Writing Tips, from World-Famous Writers

With so much contradictory writing advice out there, it's difficult to know what's worth listening to and what's just someone with a grudge against conjunctions throwing their weight around. John investigates whether any tips from famous writers are actually helpful...

Podcast 69: B2B tech copywriters versus the “Gender Say Gap”

Female copywriters are an overwhelming majority, according to the 2018 ProCopywriters survey – so why are so few of us writing for B2B tech?

9 ways to measure B2B content performance (better than bounce rate)

Google analytics expert Jake Kimpton told us why bounce rate could give you totally the wrong idea about your content performance – and what to measure instead.

The B2B copywriters’ reading list: which books influenced our writing?

Great writers read. But how exactly does reading influence B2B copywriting? Katy asks the office to share some of their key texts. (Warning: some are a little... um... surprising...)

Ghostwriting in B2B: fake content or essential thought leadership tool?

Ghostwriting has become a vital part of B2B content marketing. But when does it go beyond legitimate thought leadership and become fraudulent?

Podcast 68: the best B2B content of 2018

As 2018 draws to a close, it’s time to reflect on a year of truly excellent B2B marketing content. Here are a dozen examples.

The B2B Content Audio Blog #13: how to run a B2B messaging workshop

Sales and marketing alignment in a box? The final episode of this season explains how to run a B2B messaging workshop.

5 strategies to turn complex engineering topics into compelling marketing content

Complicated subjects present a real opportunity for marketers who can deliver a clear message without dumbing down. Here are five successful approaches.

The B2B Content Audio Blog #12: 7 tips to help you write up a live event

Live events take work, so it makes sense to turn them into written content too. These 7 tips will help you do it well.

15 of the best copywriting tweets from #B2BCopyChat

A year to the day from the last #B2BCopyChat, we reflect on the best copywriting tips, rants, groans and GIFs from the archives

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