Podcast 94: how to write great content for ABM (now that *everyone* is doing it)
What kind of content stands out, now ABM is so popular? To find out, we talk to Accenture’s Head of ABM for Europe, Rhiannon Blackwell.
How to write great content about HR technology
How do you balance the "human" with the "technology" when you're writing about HR tech? Katy has seven suggestions.
UK vs US English: a (fairly) comprehensive checklist
Swapping between US and UK English can be a minefield. Use this handy proofing checklist to avoid the most common regional mix-ups.Podcast 93: getting insights from other departments for your B2B content
Maureen Blandford tells us how to coax people into sharing the insights you need for your B2B content. Plus, a Fleet Analyst tackles the Anonymous Five.
What content marketing trends will define 2021? Here are five things the data tells us…
With 2021 already well underway, what content marketing trends will be most important? Lizzie looked at every survey, report and stat she could find – and here are the results.Podcast 92: writing B2B content for telecoms (and other changing sectors)
How can B2B marketers get to grips with an industry that’s constantly changing? To find out, we talk to telecoms marketing expert Sarah Zammit.
Wanted: brilliant B2B technology copywriter
If you’re a gifted and versatile B2B writer, we’d like to talk to you about joining our team – whether in the office, or remotely.
Reading science: how to create B2B content that works for your reader’s brain
Science says your audience isn't reading as much of your content as you might think. Here’s some advice on how to change that.Podcast 91: the Best B2B Content of 2020
We reveal what you voted this year’s best B2B content, and four expert panelists – Maureen Blandford, Harry Kapur, Lasse Lund and Karla Rivershaw – share their tips for 2021.