CLIENT: The Smart Cube
ASSET WRITTEN: Blog series
AUDIENCE: Analytics, commercial, and sales and marketing decision-makers
COPYWRITER: John
PROJECT MANAGER: Sarah G
With so many interesting and surprising uses for data around the world, we were able to suggest a regular series, highlighting the importance of analytics and positioning The Smart Cube as a thought leader in this space. It also provided a valuable addition to the company’s wider content strategy.
The first article, “Lost in the Woods? Analytics Might Save Your Life”, shows this approach in practice.
Over time, the blogs shifted from being about general analytics applications to sector-specific topics relevant for The Smart Cube’s customers. This change was extremely beneficial, giving the company a voice on current hot topics and further increasing engagement with key audiences.
Find out more about our approach to B2B blog writing, here.
“The creative freedom given to our writers through this almost magazine-style feature has led to some really impressive work. The series has been very successful, and gained great feedback – so much so that we’ve been writing Datawatch for almost a year.”
John, Senior Copywriter and Content Lead
